20 advertisers that made 2016 gayer than ever

20 advertisers that made 2016 gayer than ever

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Advertisers marketing to–and via–queer people in 2016 dropped the punchlines of the past and instead emphasized love and marriage equality, including major campaigns for Christmas and Valentine’s Day. The business community’s increasing embrace of all things LGBTQ, including diversity in marketing images, comes at an important time. With an antigay White House and Congress in 2017, corporate America’s support is increasingly vital.

A number of brands debuted their first positive LGBTQ-inclusive ads – including American Eagle Outfitters, Zales jewelry, Sabra Dipping Co. and Sweethearts candies — while others continued to do so. Overseas, American advertisers made first-time waves in other countries for being inclusive where it is less common, including Colgate in Mexico and eBay in India.

H&M and Diesel leveraged the attention increasingly paid to transgender issues, with H&M featuring Caitlyn Jenner in her first campaign and Diesel announcing “This ad is gender neutral.”

1. DIESEL

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2. H&M

caitlyn-jenner-h_m-hed-2016

3. KODAK

A teenager and his teammate discover their sexuality together and one confronts the coming out process with his father in this short film online from Eastman Kodak.

4. LETGO

A female couple ride together on a scooter, while the driver precariously carries an oversized, mirrored disco ball preventing her from seeing where she’s going. They take a photo and post it on LetGo’s website to sell it, and then are pulled over by a cop from the Village People band.

5. AMERICAN EAGLE OUTFITTERS

American Eagle created its first inclusive campaign called #WeAllCan, featuring a number of millenials and including gay South African-born Australian singer, songwriter, actor, and YouTube personality Troye Sivan. In his spot, he discusses how he can sing, paint his nails, cry and not care, flirt with boys, and love who he wants.

Others appeared in NYC subway posters, including an unidentified same-sex couple, with one putting his hands inside the pockets of the other, and a female pair (Heather Kemesky and Dilone) straddling each other and rubbing noses.

american_eagle-male_couple-lamerican_eagle-poster_-give_a__little-2016-l

6. BUD LIGHT

Playing on the presidential elections, “The Bud Light Party” series that spoofs the election season and features Amy Schemer and Seth Rogen in a series of situations, including attending a gay wedding and denouncing labels such as gender.

7. HONEY MAID

Typically, Valentine’s ads focus on couples but this year Honey Maid instead asked that viewers “think of love differently” in a series of self-shot webcam movies.

A gay teenager tearfully comes out to his mother in their kitchen, who immediately wraps him in a hug: “You gay? It’s OK hun, I knew you were. I knew you were, hun.”

Also including a transgender story, a young trans man thanks his mother on their couch for her understanding and says, “I think I’ve opened up to you and dad a lot more since I’ve transitioned.” His mom says, “You have to realize as a parent, there is nothing that I wouldn’t do for you.”

And a lesbian asks her grandmother, “You knew? The whole time? And you’re OK?” “Nothing would stop me from loving you my dear,” the grandmother replies.

8. SWEETHEARTS/NECCO

Iconic heart candies Sweethearts, from NECCO, marked its 150th anniversary by celebrating the love of Jack and George, a Texan male couple together for 55 years. It was the first Valentine’s Day they celebrated as a married couple.

9. HALLMARK CARDS

 

Hallmark Cards of Kansas City ran a One Love, One Card campaign starring a gay couple and a few lesbian couples.

10. SABRA

11. ZALES

For the holiday season, mall jewelry store Zales depicted two women getting married. The narrator says, “At Zales, we believe the world needs more love that lasts. Love that grows. Love that’s worth waiting for.”

Meanwhile, tech giants Apple, Microsoft and Facebook all ran LGBTQ inclusive ads during December.

12. MICROSOFT

13. FACEBOOK LIVE

14. APPLE

Overseas, advertisers were becoming more inclusive too.

15. COLGATE – Mexico

In a first for Mexico, Colgate depicts a male couple who struggle to carry a couch upstairs, as a grandfather and his grandson coming down decide to help their new neighbors. “Welcome!” says the older man to the two men. A toothy grin flashes across the face of one. The narrator adds, “Sometimes you just need a smile,” as the two men collapse together onto the couch and hold hands.

16. EBAY – India

Noting that “things don’t judge,” eBay’s groundbreaking ad showcases a same-sex marriage proposal between two me accompanied by a voiceover that says: “The only thing the ring sees is the love in my eyes.”

17. EL CORTE INGLES – Spain

Two men struggle to wrap their kid’s schoolbooks. One says to the other, “Darling, let me, you’ve got glue on your hands.” Their son, who is watching TV on the floor with a friend, says, “See? I told you it wouldn’t be quicker with two dads!”

18. MCDONALDS – Taiwan

Following in the footsteps of its French counterpart, Taiwan McDonald’s depicted a dramatic coming out experience for a young man to his father.

19. PHILIPS – The Netherlands

The Dutch electronics company created this #YouAreYou campaign for Amsterdam Pride, noting that “diversity fuels innovation.”

20. YOPA – England

 

 

Bringing back the original Village People band, online home sale site YOPA says, “The Village People are stuck in the past. They’ve all been living together in an ordinary house somewhere in the UK since the ’70s. They haven’t been able to move on. And now YOPA’s going to help them do just that.”

Michael Wilke has covered LGBT issues in advertising for 24 years, is the founder of Commercial Closet/AdRespect.org, and Senior US Consultant for LGBT marketing and diversity firm Out Now.

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Gospel Singer Kim Burrell: Gay People are ‘Perverted’ Sinners Who are Going to Die in 2017

Gospel Singer Kim Burrell: Gay People are ‘Perverted’ Sinners Who are Going to Die in 2017

Kim Burrell

Gospel singer Kim Burrell is under fire for a sermon that surfaced on YouTube in which she calls gay people “perverted” and suggests people will die because of homosexuality in 2017.

Says Burrell to a crowded church:

“I came to tell you about sin… That sin nature, that perverted homosexual spirit is the spirit of delusion and confusion, it has deceived many men and women and it has cast a stain on the body of Christ. You as a man, you open your mouth and take a man’s penis in your face, you are perverted. You are a woman and will shake your face in another woman’s breast, you are perverted. It has come to our church and it has embarrassed the Kingdom of God.”

Watch:

Burrell later went on Facebook Live to address the controversy.

She said:

“We’re not in a war with flesh and blood. I came on because I care about God’s creation. And every person from the LGBT and any other kind of thing that is supporting gay, I never said LGBT last night, I said S-I-N. And whatever falls under sin was preached. What was posted isn’t how I preached too, but only that. Isn’t that something. That is the design of the enemy to make it look like I have a personal agenda against people.”

Burrell added: “To every person who is dealing with the homosexual spirit, I love you because God loves you…but God hates the sin.”

She also said she wouldn’t “take it back” or “backtrack” on her thoughts.

Watch:

 

After further social media outrage, Burrell claimed in a second video that she never said all gays are going to hell and blasted her critics:

“I was addressing church people. See how misconstrued you got it? … I never said God was killing gays in 2017. I said people who operate with that spirit in the church, with deception and attached themselves, are going to have to face the master. That’s what I said, and death is attached to their behavior…If that’s you, okay. But I never said LGBT, gays are going to die in 2017. Y’all stop that.”

Watch:

The post Gospel Singer Kim Burrell: Gay People are ‘Perverted’ Sinners Who are Going to Die in 2017 appeared first on Towleroad.


Gospel Singer Kim Burrell: Gay People are ‘Perverted’ Sinners Who are Going to Die in 2017

Jake Gyllenhaal’s hairy dad bod, Britney’s musclebound boyfriend, & Nyle DiMarco unzipped

Jake Gyllenhaal’s hairy dad bod, Britney’s musclebound boyfriend, & Nyle DiMarco unzipped

On this last week of a very awful year, gay icons continued dropping like flies, Netflix embraced homophobia, and alt-right villain Milo Yiannopoulos shot to the top of Amazon’s best-seller list. Here’s what happened on Instagram:

Ryan Phillippe got a new tattoo.

that part

A photo posted by @ryanphillippe on

Conor McGregor presented a nude illusion.

always in shape

A photo posted by Conor McGregor Official (@thenotoriousmma) on

The Warwick Rowers dropped a racy new mini film!

Dominic Cooper climbed a tree.

Me gonna get them coconuts

A photo posted by dominiccoop (@dominiccoop) on

ANTM alum Keith Carlos took a shower.

Danell Leyva conquered the wall.

Warped wall: Conquered! Thank you to @miamifreerunningacademy for letting me play around in their gym

A video posted by Danell J Leyva (@danelljleyva) on

Matthew Morrison finished the year in Hawaii.

Ending 2016 at the top of the world!! Merry Christmas everyone!! #morrisonadventures #awa‘awapuhitrail #christmashike?

A photo posted by Matthew Morrison (@_matthew.morrison_) on

Luke Evans took an Australian holiday.

#nofilterneeded

A photo posted by thereallukeevans (@thereallukeevans) on

Jake Gyllenhaal looked buff at the beach.

Britney Spears’ new boyfriend, Sam Asghari, was all ARMS.

Conquer @1stphorm

A photo posted by Sam Asghari (@samasghari) on

Max Whitlock showed off his Olympic gold.

NEW profile pic ?? ? – @mrmattcrockett

A photo posted by Max whitlock (@maxwhitlock) on

Anderson Cooper and his man, Benjamin Maisani, found a puppy in Myanmar.

This puppy lives in a Buddhist monastery in #Myanmar, and yes, i have about 5 of these shirts. They were on sale.

A photo posted by andersoncooper (@andersoncooper) on

Jussie Smollett was the world’s greatest guncle.

Colby Melvin honored Carrie Fisher.

My dear Carrie fisher, may the force be with you. ??

A photo posted by Colby Melvin (@colbymelvin) on

Ex-basketballer Derrick Gordon and his bae heated up the snow.

Hot Tubbing In The Snow. Doesn’t Get Any Better Than That!

A photo posted by Derrick Gordon (@flash32gordon) on

Max Emerson went snowmobiling shirtless.

It’s not #Christmas until you’re nut to butt w a boy on a #snowmobile. ?@colbyumphrey24

A photo posted by Max Emerson (@maxisms) on

Colton Haynes stripped down in paradise.

Justin Bieber was pretty in pink.

Tituss Burgess prayed for Peenooooo Noir.

Laith Ashley had a “body party.”

#tb to a very fun shoot with @_williambaker. #bodyparty #fit #fitness

A photo posted by Laith Ashley [De La Cruz]?? (@laith_ashley) on

And X Factor alum Sam Callahan showed off his.

Nyle DiMarco unzipped his pants.

Hiiii ?

A photo posted by Nyle DiMarco (@nyledimarco) on

Blake Skjellerup went hiking.

Hashtag no filter! #nofilter #gay #fitspo #diamondluxurys

A photo posted by Blake Skjellerup (@blakeskjellerup) on

Bryshere Gray pumped iron.

#TeamYazz Happy Holidays Love You. ?

A video posted by Y A Z Z ™ (@yazzthegreatest) on

Silver daddy Garrett Swann soaked up the sun.

Just a little #vitamind and #workout to keep my mind at ease. #pumpedforchristmas Now I’ll have some chocolates please. ?

A photo posted by Garrett Swann (@thegarrettswann) on

Cameron Dallas wrapped his last photo shoot of 2016.

Last photo shoot with @bryant of 2016 ?

A photo posted by Cameron Dallas (@camerondallas) on

L.A. go-go Julian Serrano grew wings.

Olympic wrestler Jordan Burroughs held a baby in his hand.

This year the Burroughs family is spending Christmas on the beach!

A photo posted by Jordan Burroughs (@alliseeisgold) on

Johnny Weir heard his jam at Staples.

When your Jam of 2003 comes on and you’re at Staples buying ink. #pondereplay

A video posted by •JOHNNY WEIR• (@johnnygweir) on

Patrick Schwarzenegger went biking with his dad.

Christmas morning bike ride. The ole man bikes with a broken foot ??

A photo posted by Patrick Schwarzenegger (@patrickschwarzenegger) on

Milk and his man got close.

just two normal boys. ? : @nisian

A photo posted by Milk (@bigandmilky) on

And X Factor champ Matt Terry stayed in bed.

??

A video posted by Matt Terry (@mattterry93) on

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Don't let me go, little darling

Don't let me go, little darling

Julie Bracken posted a photo:

Don't let me go, little darling

Don’t let me go, little darling
Oh, no-no-no-no-no little darling
That I’m so in love with you
Don’t let him know, little darling
Oh, no-no-no-no-no little darling
That I’ll never let you go
We’re flying high and flying low
Oh, babe there’s one thing you should know
I’ll never ever let you go
~Modern Talking video link

Makeup and styling by the talented Kelayla of www.transvista.co.uk/

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11 Nov 16

Don't let me go, little darling