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12 Reasons Balmain’s Olivier Rousteing Is The Only Fashion Instagram To Follow
Olivier Rousteing is the 29-year-old creative director of Balmain, the storied French luxury brand known for its ornate opulence, founded by Pierre Balmain in 1914. With his sculpted cheekbones, racially ambiguous model looks and a rolodex of celebrity friends, Rousteing has turned Balmain into the kind of personality-driven brand in the vein of Tom Ford, Isaac Mizrahi and Gianni Versace.
This cult of couture personality translates into over 1 million Instagram followers for the French-born designer. Rousteing is also bringing his Gaelic glamour to the traditionally quieter men’s runway —men’s wear now accounts for 40 percent of Balmain’s business — staging his debut collection late last month.
With New York Men’s Fashion Week kicking off, let’s take a look at a few reasons to follow Mon. Rousteing.
1. If you’re a lover of fashion and are all about that backstage life
I THINK WE ROCKED IT RIGHT ? ???? @balmainparis #balmainHOMME #menswear #fashionweek #paris #couture #thisisfashionBABY #thisisBALMAINSTORY
A photo posted by olivier rousteing (@olivier_rousteing) on Jun 27, 2015 at 12:15pm PDT
2. If you’re a lover of celebs figuratively — or literally — sucking each other off
CASUAL SUNDAY DINER ???????? @mariahcarey #paris #theoneandonly #fun #love #glamour #thebest A photo posted by olivier rousteing (@olivier_rousteing) on Jun 7, 2015 at 3:34pm PDT
3. If you’re a fan of male models — and really, aren’t we all?
A photo posted by olivier rousteing (@olivier_rousteing) on Jun 28, 2015 at 3:47pm PDT
4. If you’re a lover of cheekbones that could cut glass
SUN IN THE HOUSE ?? #homesweethome #paris #sunnyselfie #sundayfunday #woking #sun #love #chill #foroncenofilter ???? A photo posted by olivier rousteing (@olivier_rousteing) on Jul 12, 2015 at 11:45am PDT
5. If you’re a lover of an ass that won’t quit, as Rousteing displayed earlier this year on the cover of gay mag Têtu
THANK U TETU FOR LAST NIGHT @tetumag #20years #aboutlastnight #paris #tetuteam #celebration #reunion
A photo posted by olivier rousteing (@olivier_rousteing) on Jun 7, 2015 at 4:56am PDT
>6. If you’re in need of a different kind of hump day
MISSING HOLIDAYS AND THIS FRIEND ???? #mydubai #takemeback #holidays #memories #aladin
A photo posted by olivier rousteing (@olivier_rousteing) on Jun 6, 2015 at 10:54am PDT
7. If you’re a fan of all black everything
THE BALMAIN ARMY #thisisFASHIONbaby #menswear #paris @balmainparis #frenchluxury #myboysrockedit A photo posted by olivier rousteing (@olivier_rousteing) on Jul 1, 2015 at 11:42am PDT
8. If you’re a fan of artistic gym selfies
GETTING READY FOR THE FIGHT ???? #fashionweek #menswear #june27th @balmainparis #balmainarmy #weareback #balmainChampions #thanku @mtcoaching #personaltrainer A photo posted by olivier rousteing (@olivier_rousteing) on Jun 20, 2015 at 1:15am PDT
9. If you’re keeping up with the Kardashian-Wests
HAPPY BDAY KANYE ???? #inspiration #love #friend #keeprockinthisworld #kanyewest
A photo posted by olivier rousteing (@olivier_rousteing) on Jun 8, 2015 at 4:26pm PDT
10. If you love social media schtick
???????? A photo posted by olivier rousteing (@olivier_rousteing) on Jul 5, 2015 at 5:15am PDT
11. If you love a good ole-fashioned Rihanna sing-a-long
OUT OF THE OFFICE ?????? 4/5 seconds effect !!! @badgalriri #kanyewest #letshavefun #paris #ihopeyoucanunderstand
A video posted by olivier rousteing (@olivier_rousteing) on Jun 13, 2015 at 11:03am PDT
12. If you want to wake up next to Olivier Rousteing
MORNING SUN ??#paris #bed #morningselfie #itsfriday #yeahhhhh A photo posted by olivier rousteing (@olivier_rousteing) on Jun 5, 2015 at 2:02am PDT
Les Fabian Brathwaite — putting the ‘ball’ in Balmain.
Les Fabian Brathwaite
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