Hoping to put its recent string of embarrassing set-backs squarely in the rear-view mirror, the National Organization for Marriage has begun targeting Sen. Mark Pryor with the hopes of ousting the two-term Democrat from Arkansas. 

Highlighting Pryor’s somewhat ambiguous position on LGBT equality, NOM released a new SuperPac ad and press release this week, with Brian Brown urging “Arkansas voters who believe in marriage as the union of one man and one woman cast their votes for Tom Cotton.”

Watch the 30-second spot, AFTER THE JUMP…

Politico rates the Arkansas Senate race as a “Likely Republican”

Previously, “NOM Spends Over $100K to Support Anti-gay North Carolina Senate Candidate Thom Tillis: VIDEO” [tlrd]