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Gays kick of “LGBTQ Wrath Month” by boycotting Nivea amid allegations of homophobia
Pride is followed by Wrath. And since June was Pride month that means July is Wrath month. At least, according to Washington Post columnist Anthony Oliveira.
Love is not love when you do not have to fight for it. You have co-opted our #Pride, but you cannot have our rage.
It’s LGBTQ Wrath Month again, kids. t.co/Q8GenT6e2w
— Anthony Oliveira (@meakoopa) July 1, 2019
This “LGBTQ Wrath Month,” the gays seem to have set their sights on global skincare company Nivea after news broke that the company had been dropped by its ad agency amid allegations of homophobia.
Just to recap: According to Ad Age, it all started when the brand rejected an image the agency pitched depicting two men’s hands touching.
In a call with agency creatives, a rep from Nivea allegedly said, “We don’t do gay at Nivea,” unaware that one of the people on the call was gay.
In response, the agency announced it was terminating its account with the skincare company at the end of 2019, when its contract expires.
And then came the wrath.
Shortly after the story broke, #boycottnivea began trending as the gays and their allies took to Twitter to voice their outrage…
Nivea. ‘We don’t do gay.’
Me. pic.twitter.com/a3hyxfS8Sv— Mark Binmore (@MarkBinmore) July 1, 2019
.@NiveaUSA – I have been a loyal customer for years, purchasing your aftershave balm, but no longer.
You will not receive another dime from my household!#BoycottNivea #Pride t.co/1Fnt3TwJa5
— Travis Akers (@travisakers) July 1, 2019
A skincare company that doesn’t “do gay”. Whaaaat?!! Might wanna rethink that strategy if you wanna reach the men who probably spend the most on skincare #truth #pride #nivea #hmmm t.co/bPuVsOYRkM
— for example (@EGF4) June 26, 2019
Equality is important! Top Agency drops you for allegedly saying ‘We Don’t Do Gay’ and you refused to address the allegations?
I guess many people ‘Won’t Do Nivea Now” #BoycottNivea #Nivea #Bye #NiveaUSA— Carlos de la Riva (@CarlosdelaRiva) July 1, 2019
Nivea doesn’t do gay? I don’t do Nivea. Are you with me? pic.twitter.com/BIR1ozpgQ6
— Jane Palen (@jbriggspalen) June 27, 2019
I’m an Ally. And Allies never buy from close-minded homophobes (even if their lotion is bomb). #NoNivea #BoycottNivea @NIVEAUSA
— sublimeviolets (@sublimeviolets) July 1, 2019
Me when I see one of my gays trying to shop in Urban Outfitters, The Salvation Army or use a Nivea Product. pic.twitter.com/SASixiv2Bz
— David TJ Powell (@davidtjpowell) July 2, 2019
The same people whining about the “discrimination” of the Ad Agency dropping Nivea because of anti LGBT comments seem to be fine with a cake maker refusing to make a cake for a gay wedding though.
— kev ???? #bigotryisbullyingforshits (@KevinYa13099403) July 1, 2019
Since @NIVEAUSA does not do gay… I don’t do @niveausa . #nivea #homophobia @Beiersdorf_AG happy pride!! pic.twitter.com/I5TduYHZiy
— Decidocisum (@madg1976) July 2, 2019
I won’t be using any Nivea products EVER AGAIN. I have family who are gay and they mean more to me than any bloody body Creams.
— Julie #Resister (@juejutyson) July 1, 2019
In a statement issued last week, Beiersdorf, the Hamburg, Germany-based parent company that owns Nivea, said it does not tolerate discrimination of any kind:
We are an international company with more than 20,000 employees with very different genders, ethnicities, orientations, backgrounds and personalities worldwide. Through our products, we touch millions of consumers around the globe every day. We know and cherish that individuality and diversity in all regards brings inspiration and creativity to our society and to us as a company. No form of discrimination, direct and indirect, is tolerated.
Hmmm. Somehow we’re not sure that statement’s gonna cut it.
Related: Nivea skincare dropped by ad agency after allegedly saying “we don’t do gay”
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