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Domino’s Considered Running This Bondage-Inspired Ad To Sell You Pizza
We’re going to be honest here — even before this ad surfaced, Domino’s pizza already left a bad taste in our mouths.
But we’ll never be able to get this image of a tongue dressed up in bondage gear out of our heads. It was never actually run, but was a pitched idea to promote their sriracha pizza.
“It’s real,” Domino’s spokesman Tim McIntyre told People. “The ad was created and pitched by an agency to the independent franchise in Israel. It never ‘officially’ appeared anywhere, because it was ill-advised, unfunny and not brand-appropriate,” McIntyre explained. “In a word, it was stupid.”
The ad reads, “You’re going to suffer and enjoy every moment,” but if they were going for accuracy they would have ended the sentence after “suffer.”
Back to the drawing boards.
Dan Tracer
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