{"id":7093,"date":"2014-09-04T22:05:03","date_gmt":"2014-09-05T02:05:03","guid":{"rendered":"http:\/\/www.gayfriendschat.com\/socialblog\/scruff-unveils-new-philanthropic-endeavor\/"},"modified":"2014-09-04T22:05:03","modified_gmt":"2014-09-05T02:05:03","slug":"scruff-unveils-new-philanthropic-endeavor","status":"publish","type":"post","link":"https:\/\/www.gayfriendschat.com\/socialblog\/scruff-unveils-new-philanthropic-endeavor\/","title":{"rendered":"Scruff Unveils New \u201cPhilanthropic Endeavor\u201d"},"content":{"rendered":"

Scruff Unveils New \u201cPhilanthropic Endeavor\u201d<\/b><\/p>\n

\"ScreenCharitable endeavors are to be admired and applauded, don’t get us wrong. But there’s a difference between doing good for the sake of doing good, and doing good to increase their fan base\/market share.<\/p>\n

That’s the dilemma facing folks who both want to do good but also gain audience for it at the same time.<\/p>\n

Scruff, the anti-Grindr smartphone hookup app, just announced that they’ll donate ad space to nonprofits to help get the word out to horny<\/a> guys<\/a> everywhere that there’s more to life than your next “date.” Great. We love the plan, guys<\/a>. Honestly.<\/p>\n

But when you call<\/a> the program “BenevolAds (trademark)” and release a self-congratulatory video<\/a> with a certain “yay, me” sort of tone it does raise questions about your motive.<\/p>\n

As Scruff puts it:<\/p>\n