{"id":70029,"date":"2018-06-22T16:25:34","date_gmt":"2018-06-22T20:25:34","guid":{"rendered":"http:\/\/www.gayfriendschat.com\/socialblog\/smirnoff-vodka-pledges-an-additional-one-million-dollars-to-hrc-in-support-of-love\/"},"modified":"2018-06-22T16:25:34","modified_gmt":"2018-06-22T20:25:34","slug":"smirnoff-vodka-pledges-an-additional-one-million-dollars-to-hrc-in-support-of-love","status":"publish","type":"post","link":"https:\/\/www.gayfriendschat.com\/socialblog\/smirnoff-vodka-pledges-an-additional-one-million-dollars-to-hrc-in-support-of-love\/","title":{"rendered":"SMIRNOFF\u2122 Vodka Pledges An Additional One Million Dollars to HRC in Support of Love"},"content":{"rendered":"

SMIRNOFF\u2122 Vodka Pledges An Additional One Million Dollars to HRC in Support of Love<\/b>
\n<\/p>\n

Today, SMIRNOFF\u2122 vodka announced an increased commitment to HRC with a pledge to donate $1 for every SMIRNOFF \u201cLove Wins\u201d bottle made to HRC for a minimum of one million dollars over three years, starting in 2019. These funds will go towards supporting local HRC events to drive awareness of the fight for LGBTQ equality and help empower those who are leading that fight for equality in HRC\u2019s 32 volunteer-led local steering committees in communities across the country.<\/p>\n

\u201cInclusivity is a part of our brand\u2019s DNA,\u201d said Jay Sethi, Vice President, SMIRNOFF, Diageo North America. \u201cWe have always believed that SMIRNOFF should be enjoyed by everyone, no matter what you look like, where you live<\/a>, what your background is or who you love. We know how important it is to support LGBTQ efforts across the entire nation.\u201d<\/p>\n

SMIRNOFF\u2019s pledge to HRC marks the extension of a long-term commitment by the brand to support America’s largest LGBTQ civil rights organization, and comes on the heels of SMIRNOFF\u2019s donating almost a half of a million dollars to the organization in 2017 and 2018 through their SMIRNOFF \u201cLove Wins\u201d bottles.<\/p>\n

\u201cThese crucial resources will help fuel the fight for LGBTQ equality and accelerate the pace of progress in the years ahead,\u201d said HRC President Chad Griffin. \u201cWe are grateful for SMIRNOFF’s pledge to donate an additional one million dollars to the Human Rights Campaign, for their continued support of the LGBTQ community, and for those who put their passion for equality to work by making this campaign possible.\u201d<\/p>\n

SMIRNOFF originally launched its \u201cLove Wins\u201d campaign in May 2017 with its limited-edition \u201cLove Wins\u201d bottle packaging for SMIRNOFF No. 21 vodka. Now, in 2018, the \u201cLove Wins\u201d bottles are back and are available nationwide for a limited time. Inside each bottle is the iconic SMIRNOFF No. 21 vodka, triple distilled and ten-times filtered, from the world\u2019s most awarded name in vodka in the last ten years. As a brand that has supported the LGBTQ community for several decades, and was honored alongside DIAGEO with the prestigious 2018 Corporate Equality Award by HRC this past February, SMIRNOFF is proud to continue to support love in all its forms.<\/p>\n

2018 Special-Edition \u201cLove Wins\u201d Bottles<\/u><\/strong><\/p>\n

SMIRNOFF\u2019s redesigned 2018 \u201cLove Wins\u201d bottles feature the newly updated, special-edition bottle packaging, which highlights 34 real LGBTQ couples<\/a> from across the United States. Each couple<\/a> featured on the 2018 packaging submitted their photos through the brand\u2019s website last year for a chance to be a part of the SMIRNOFF \u201cLove Wins\u201d campaign. Jessica & Whitney from Alabama, whose story began with a simple Facebook message, and Jeremy and Wutichai from Washington, D.C., who met while volunteering for the Peace Corps in Thailand, are just some of the real couples<\/a> featured on the new bottles currently on shelves across the United States. Every SMIRNOFF \u201cLove Wins\u201d bottle and box packaging is completely unique, with a different set of photographs that display real love and real people, along with its iridescent rainbow aesthetic and LGBTQ SMIRNOFF logo.<\/p>\n

The SMIRNOFF No. 21 \u201cLove Wins\u201d bottles are available in 750mL and 1L and are priced in line with SMIRNOFF No. 21 vodka. While love is not meant to be bottled up, vodka sure is, so make sure to enjoy this limited-edition bottle responsibly.<\/p>\n

SMIRNOFF, as well as its parent company Diageo, has a long-standing relationship with HRC as one of the organization\u2019s longest-standing partners and biggest advocates. In fact, in February of this year, after ten consecutive years of scoring a perfect 100% on the HRC Corporate Equality Index, SMIRNOFF and Diageo were honored with the prestigious 2018 Corporate Equality Award at the HRC Greater New York Gala. To further support HRC and the LGBTQ community and to celebrate inclusivity, diversity and equality for all, SMIRNOFF is also supporting seven HRC galas across the United States with SMIRNOFF \u201cLove Wins\u201d pop-up bars. Each bar features the SMIRNOFF \u201cLove Wins\u201d bottles and custom cocktails so all can raise a glass to celebrate the accomplishments of HRC. \u00a0With supporters like SMIRNOFF, HRC can push for change through legislation, advocacy and education.<\/p>\n

www.hrc.org\/blog\/smirnoff-vodka-pledges-an-additional-one-million-dollars-to-hrc-in-support?utm_source=rss&utm_medium=rss-feed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SMIRNOFF\u2122 Vodka Pledges An Additional One Million Dollars to HRC in Support of Love Today, SMIRNOFF\u2122 vodka announced an increased commitment to HRC with a pledge to donate $1 for every SMIRNOFF \u201cLove Wins\u201d bottle made to HRC for a minimum of one million dollars over three years, starting in 2019. These funds will go … Continue reading SMIRNOFF\u2122 Vodka Pledges An Additional One Million Dollars to HRC in Support of Love<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2466,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-70029","post","type-post","status-publish","format-standard","hentry","category-misc"],"yoast_head":"\nSMIRNOFF\u2122 Vodka Pledges An Additional One Million Dollars to HRC in Support of Love - GAYFRIENDSCHAT.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gayfriendschat.com\/socialblog\/smirnoff-vodka-pledges-an-additional-one-million-dollars-to-hrc-in-support-of-love\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMIRNOFF\u2122 Vodka Pledges An Additional One Million Dollars to HRC in Support of Love - GAYFRIENDSCHAT.com\" \/>\n<meta property=\"og:description\" content=\"SMIRNOFF\u2122 Vodka Pledges An Additional One Million Dollars to HRC in Support of Love Today, SMIRNOFF\u2122 vodka announced an increased commitment to HRC with a pledge to donate $1 for every SMIRNOFF \u201cLove Wins\u201d bottle made to HRC for a minimum of one million dollars over three years, starting in 2019. 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