{"id":63713,"date":"2018-02-07T12:15:25","date_gmt":"2018-02-07T17:15:25","guid":{"rendered":"http:\/\/www.gayfriendschat.com\/socialblog\/flatpack-empire-20-moments-that-make-the-ikea-documentary-must-see-viewing\/"},"modified":"2018-02-07T12:15:25","modified_gmt":"2018-02-07T17:15:25","slug":"flatpack-empire-20-moments-that-make-the-ikea-documentary-must-see-viewing","status":"publish","type":"post","link":"https:\/\/www.gayfriendschat.com\/socialblog\/flatpack-empire-20-moments-that-make-the-ikea-documentary-must-see-viewing\/","title":{"rendered":"‘Flatpack Empire’ : 20 Moments That Make The Ikea Documentary Must-See Viewing"},"content":{"rendered":"

‘Flatpack Empire’ : 20 Moments That Make The Ikea Documentary Must-See Viewing<\/b><\/p>\n

Love it or hate it, Ikea<\/a> is one of the most intriguing businesses on the planet.\u00a0<\/p>\n

With its endless amounts of meatballs, super-frustrating<\/span> helpful arrows on the floor and flatpacks aplenty, the furniture retailer has become of the UK\u2019s most-loved brands and on Tuesday (6 February) the BBC gave viewers a look behind the scenes.\u00a0<\/p>\n

Here are 20 moments that made it must-see viewing…\u00a0<\/p>\n

1. When it started with this guy<\/a>\u2019s frank take on Ikea\u00a0<\/h4>\n

\"\"<\/p>\n

It was clear that from this point on, we\u2019d be in for a no-holds-barred look at the furniture shop.\u00a0<\/p>\n

2.\u00a0This shot of a designer, who clearly hadn\u2019t done her homework so tried to pull this off\u00a0<\/h4>\n

\"\"<\/p>\n

The cushion-coat, coming to a store near you!\u00a0<\/p>\n

3. Tom Dixon\u2019s introduction set the tone for his scenes\u00a0<\/h4>\n

\"\"\"\"<\/p>\n

Funny, that.\u00a0<\/p>\n

4. And his determination to avoid calling a bed, \u2018a bed\u2019<\/h4>\n

\"\"<\/p>\n

5. Paul\u2019s enthusiasm for the 80s-themed party<\/h4>\n

\"\"<\/p>\n

In his defence, the shell suit really was something.<\/p>\n

6. \u201cPlatform for living\u201d<\/h4>\n

\"\"<\/p>\n

7. This fact about the catalogue knocked us for six\u00a0<\/h4>\n

\u00a0<\/h4>\n

\"\"<\/p>\n

The Ikea catalogue\u2019s print run is bigger than the Bible\u2019s, and the Quran\u2019s.\u00a0<\/p>\n

8. \u201cBed sofa\u201d<\/h4>\n

\"\"<\/p>\n

Definitely not a bed, people. No beds to see here.\u00a0<\/p>\n

9. The Catalogue Council<\/h4>\n

\"\"<\/p>\n

Sarah,\u00a0the catalogue designer, works tirelessly on the design each year. Then if the council don\u2019t like her work, they just bin it.\u00a0They\u2019re terrifying.\u00a0<\/p>\n

10. When this Ikea employee shared our flatpack struggles<\/h4>\n

\"\"<\/p>\n

Smug grins all round, it\u2019s not just us who end up in floods of tears every time.<\/p>\n

11. Tom\u2019s second passion was making sure his design wasn\u2019t called a \u201csofa bed\u201d<\/h4>\n

\"\"<\/p>\n

His colleague deserves a raise for putting up with this.\u00a0<\/p>\n

12. This detail about \u201cthe Ikea way\u201d\u00a0<\/h4>\n

\"\"<\/p>\n

Even the top bosses usually take buses, in order to cut costs.\u00a0<\/p>\n

13. When we found out what happens if you call<\/a> Tom\u2019s design a sofa, while he\u2019s in the room\u00a0<\/h4>\n

\"\"<\/p>\n

So just to make things clear:\u00a0Beds are\u00a0\u201cprimary living unit\u201d, unless Tom is bickering with Ikea over his design, in which case \u201cbed\u201d shall be shouted from the rooftops. Got that?\u00a0<\/p>\n

14. And how he got his own back on stage at a fancy furniture fair<\/h4>\n

\"\"<\/p>\n

This guy<\/a>\u2019s face also deserves 10 points.\u00a0<\/p>\n

15. This return to Warrington gave us a real insight into the future\u00a0<\/h4>\n

\"\"<\/p>\n

Whatever Paul\u2019s having, we want one.\u00a0<\/p>\n

16. Simon\u2019s desire to visit Ikea HQ was one of the purest things on television\u00a0<\/h4>\n

\"\"<\/p>\n

Until he questioned why a colleague should get to go twice and tried to get her thrown off the shortlist, that is.\u00a0<\/p>\n

17.\u00a0His face when he got there was even better\u00a0<\/h4>\n

\"\"<\/p>\n

It\u2019s like Disneyland but even more amazing, basically.\u00a0<\/p>\n

18. Everyone\u2019s joy at discovering what Ikea almost named one of their products<\/h4>\n

\"\"<\/p>\n

It was rejected for the obvious reason.\u00a0\u00a0<\/p>\n

19.\u00a0Paul\u2019s verdict on the catalogue<\/h4>\n

\"\"<\/p>\n

NOBODY TELL SARAH!\u00a0<\/p>\n

20. Finally, we\u2019ll never forget the image of Tom\u2019s sofa bed going up in flames<\/h4>\n

\"\"<\/p>\n

Just redo the safety tests, they said! It\u2019ll be easy, they said!<\/p>\n

Don\u2019t worry though, they got there in the end.\u00a0<\/p>\n

Watch \u2018Flatpack Empire\u2019 on BBC iPlayer.<\/strong><\/em><\/p>\n

\nwww.huffingtonpost.co.uk\/entry\/ikea-documentary-flatpack-empire_uk_5a7b20d7e4b07af4e820056d<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

‘Flatpack Empire’ : 20 Moments That Make The Ikea Documentary Must-See Viewing Love it or hate it, Ikea is one of the most intriguing businesses on the planet.\u00a0 With its endless amounts of meatballs, super-frustrating helpful arrows on the floor and flatpacks aplenty, the furniture retailer has become of the UK\u2019s most-loved brands and on … Continue reading ‘Flatpack Empire’ : 20 Moments That Make The Ikea Documentary Must-See Viewing<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2466,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-63713","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\n'Flatpack Empire' : 20 Moments That Make The Ikea Documentary Must-See Viewing - GAYFRIENDSCHAT.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gayfriendschat.com\/socialblog\/flatpack-empire-20-moments-that-make-the-ikea-documentary-must-see-viewing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Flatpack Empire' : 20 Moments That Make The Ikea Documentary Must-See Viewing - 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