{"id":57508,"date":"2017-11-02T12:00:58","date_gmt":"2017-11-02T16:00:58","guid":{"rendered":"http:\/\/www.gayfriendschat.com\/socialblog\/lgbtq-acceptance-front-and-center-in-new-pg-love-over-bias-olympics-video\/"},"modified":"2017-11-02T12:00:58","modified_gmt":"2017-11-02T16:00:58","slug":"lgbtq-acceptance-front-and-center-in-new-pg-love-over-bias-olympics-video","status":"publish","type":"post","link":"https:\/\/www.gayfriendschat.com\/socialblog\/lgbtq-acceptance-front-and-center-in-new-pg-love-over-bias-olympics-video\/","title":{"rendered":"LGBTQ acceptance front and center in new P&G \u2018Love Over Bias\u2019 Olympics video"},"content":{"rendered":"

LGBTQ acceptance front and center in new P&G \u2018Love Over Bias\u2019 Olympics video<\/a><\/b><\/p>\n

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In a moving short film on athletes overcoming bias with the help of some supportive parents, Procter & Gamble featured the stories of a bullied queer young man<\/a> and a young person embracing their own gender expression, released\u00a0ahead of the Olympic Winter Games PyeongChang 2018.<\/p>\n

These stories are two of six vignettes reflecting athletes\u2019 struggles with bias \u2013 as wide-ranging as the sports they compete in \u2013 as seen through their moms\u2019 eyes. The film, called \u201cLove Over Bias,\u201d celebrates a mom\u2019s role as an advocate for her child.<\/p>\n<\/p>\n

For LGBTQ athletes, such support is crucial in their pursuit of a professional sports career, as studies show that family acceptance plays a key role in building the well-being of LGBTQ youth. While professional sports are more accepting than ever, LGBTQ athletes continue to face a system of institutionalized intimidation and discrimination.<\/p>\n

That is why the short film \u201creally hit home\u201d for out Olympian and skier Gus Kenworthy, \u201chaving lived through the fears and uncertainty of coming out and how I\u2019d be judged.\u201d<\/p>\n

\u201cMy mom\u2019s unconditional love and support helped me rise above what others might think and gave me the courage to truly own who I am as I pursue my dreams,\u201d added the 2014 Olympic medalist, who is among the athletes inspiring the campaign that he has joined alongside his mom.<\/p>\n

Check out the video<\/a> below:<\/p>\n<\/p>\n

The film will appear in full form digitally, as a 93-second video<\/a>, or in short form on television in more than 20 countries. It is the newest installment of P&G\u2019s \u201cThank You, Mom\u201d campaign, which is part of a company wide effort to use the power of advertising to spark conversations about important matters such as bias.\u00a0<\/p>\n

Kenworthy and his mom will be a part of the \u201cThank You, Mom\u201d campaign leading up to and during the Olympic Winter Games PyeongChang 2018.<\/p>\n

\u201cBy including such a diversity of stories and Gus Kenworthy\u2019s experience as an out professional athlete, P&G is sending a worldwide message of support and acceptance to LGBTQ people and athletes ahead of one of the most high-profile events in the world,\u201d said GLAAD Chief Communications Officer Rich Ferraro. \u201cAdvertising is a pervasive medium that reaches all types of consumers and it\u2019s powerful to not only see LGBTQ inclusion in this spot, but representation of parents who openly embrace their children for who they are.\u201d<\/p>\n

P&G will be sharing additional films highlighting the personal journeys of several Olympic athletes, including Kenworthy in coming weeks.<\/p>\n

View the video<\/a> here<\/a> and follow the conversation on social with #LoveOverBias<\/p>\n

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November 2, 2017<\/span><\/div>\n<\/div>\n<\/div>\n
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