{"id":57231,"date":"2017-10-25T04:15:40","date_gmt":"2017-10-25T08:15:40","guid":{"rendered":"http:\/\/www.gayfriendschat.com\/socialblog\/twitter-pledges-to-be-dramatically-more-transparent-with-political-advertising\/"},"modified":"2017-10-25T04:15:40","modified_gmt":"2017-10-25T08:15:40","slug":"twitter-pledges-to-be-dramatically-more-transparent-with-political-advertising","status":"publish","type":"post","link":"https:\/\/www.gayfriendschat.com\/socialblog\/twitter-pledges-to-be-dramatically-more-transparent-with-political-advertising\/","title":{"rendered":"Twitter Pledges To Be &#8216;Dramatically&#8217; More Transparent With Political Advertising"},"content":{"rendered":"<p><b>Twitter Pledges To Be &#8216;Dramatically&#8217; More Transparent With Political Advertising<\/b><\/p>\n<p>Twitter has announced it will be \u201cdramatically\u201d more transparent about the political adverts you see on your feed, amid fears Russia sought to influence the 2016 election with adverts on social media.<\/p>\n<p>From now on, any advert promoting a specific candidate or party will be clearly labelled as electioneering and state who bought them.<\/p>\n<p>It comes after <a href=\"https:\/\/www.engadget.com\/2017\/09\/28\/twitter-links-hundreds-russian-bot-accounts\/\" target=\"_blank\">Twitter suspended accounts it suspected of having been bought by Russian operatives<\/a>.<\/p>\n<p>The site will also build a \u201cTransparency Center\u201d that would:<\/p>\n<blockquote>\n<ul>\n<li>\n<p>Show all ads that are currently running or that have run on Twitter, including Promoted-Only ads<\/p>\n<\/li>\n<li>\n<p>Disclose total campaign ad spend by advertiser<\/p>\n<\/li>\n<li>\n<p>Disclose the identity of the organisation funding the campaign<\/p>\n<\/li>\n<li>\n<p>Reveal the targeting demographics, such as age, gender and geography<\/p>\n<\/li>\n<li>\n<p>Show historical data about all electioneering ad spending by advertiser<\/p>\n<\/li>\n<\/ul>\n<\/blockquote>\n<p>For now adverts that do not name a specific candidate will not be affected but Twitter said it would work on this.<\/p>\n<p>But it warned there was no \u201cclear industry definition\u201d for political adverts that only addressed issues.<\/p>\n<p>\u201cWe are committed to stricter policies and transparency around issue-based ads,\u201d\u00a0<a href=\"https:\/\/blog.twitter.com\/official\/en_us\/topics\/product\/2017\/New-Transparency-For-Ads-on-Twitter.html\" target=\"_blank\">Twitter\u2019s Bruce Falck wrote in a blog<\/a>.<\/p>\n<p>\u201cThere is currently no clear industry definition for issue-based ads but we will work with our peer companies, other industry leaders, policymakers, and ad partners to clearly define them quickly and integrate them into the new approach.\u201d<\/p>\n<p>Political ads will also face:<\/p>\n<blockquote>\n<ul>\n<li>\n<p>Stricter requirements on who can serve these ads and limits on targeting options<\/p>\n<\/li>\n<li>\n<p>A requirement to identify as the work of an\u00a0\u201celectioneering advertisers\u201d<\/p>\n<\/li>\n<li>\n<p>Introduce stronger penalties for advertisers who violate policies<\/p>\n<\/li>\n<\/ul>\n<\/blockquote>\n<p>Falck\u2019s blog specifically mentions the Honest Ads Act, which congressional representatives introduced to \u201chelp prevent foreign interference in future elections\u201d and that \u201cRussia attempted to influence the 2016 presidential election by buying and placing political ads on platforms such as Facebook\u201d.<\/p>\n<p>Senator John McCain said: \u201cIn the wake of Russia\u2019s attack on the 2016 election, it is more important than ever to strengthen our defenses against foreign interference in our elections.<\/p>\n<p>\u201cUnfortunately, US laws requiring transparency in political campaigns have not kept pace with rapid advances in technology, allowing our adversaries to take advantage of these loopholes to deceive millions of American voters with impunity.\u201d<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/img.huffingtonpost.com\/asset\/59f03071140000371b8c9943.jpeg\" data-caption=\"<strong>Twitter has announced it will be &#8216;dramatically&#8217; more transparent about the political adverts you see on your feed<\/strong>&#8221; alt=&#8221;<strong>Twitter has announced it will be &#8216;dramatically&#8217; more transparent about the political adverts you see on your feed<\/strong>&#8221; data-credit=&#8221;Thomas White \/ Reuters&#8221; data-portal-copyright=&#8221;Thomas White \/ Reuters&#8221; data-provider=&#8221;reuters&#8221; data-provider-asset-id=&#8221;RTS1A6JE&#8221; data-has-syndication-rights=&#8221;true&#8221;><\/p>\n<p>Twitter\u2019s rule change comes amid a Senate Intelligence Committee investigation into the issue. Twitter told the committee it had suspended more than 200 accounts over concerns they were Russian bots.<\/p>\n<p>Earlier this month, Facebook said 10 million people had seen adverts bought by a shadowy Russian agency during the election.<\/p>\n<p>Twitter\u2019s new rules will go out in the US first but will follow in the rest of the world.<\/p>\n<p>\n<a href=\"http:\/\/www.huffingtonpost.co.uk\/entry\/twitter-political-ads_uk_59f02f34e4b0bf1f8836ba34\" class=\"autohyperlink\">www.huffingtonpost.co.uk\/entry\/twitter-political-ads_uk_59f02f34e4b0bf1f8836ba34<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter Pledges To Be &#8216;Dramatically&#8217; More Transparent With Political Advertising Twitter has announced it will be \u201cdramatically\u201d more transparent about the political adverts you see on your feed, amid fears Russia sought to influence the 2016 election with adverts on social media. From now on, any advert promoting a specific candidate or party will be &hellip; <a href=\"https:\/\/www.gayfriendschat.com\/socialblog\/twitter-pledges-to-be-dramatically-more-transparent-with-political-advertising\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Twitter Pledges To Be &#8216;Dramatically&#8217; More Transparent With Political Advertising<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2466,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-57231","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Pledges To Be &#039;Dramatically&#039; More Transparent With Political Advertising - GAYFRIENDSCHAT.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gayfriendschat.com\/socialblog\/twitter-pledges-to-be-dramatically-more-transparent-with-political-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Pledges To Be &#039;Dramatically&#039; More Transparent With Political Advertising - GAYFRIENDSCHAT.com\" \/>\n<meta property=\"og:description\" content=\"Twitter Pledges To Be &#8216;Dramatically&#8217; More Transparent With Political Advertising Twitter has announced it will be \u201cdramatically\u201d more transparent about the political adverts you see on your feed, amid fears Russia sought to influence the 2016 election with adverts on social media. From now on, any advert promoting a specific candidate or party will be &hellip; Continue reading Twitter Pledges To Be &#8216;Dramatically&#8217; More Transparent With Political Advertising &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gayfriendschat.com\/socialblog\/twitter-pledges-to-be-dramatically-more-transparent-with-political-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"GAYFRIENDSCHAT.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-25T08:15:40+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/img.huffingtonpost.com\/asset\/59f03071140000371b8c9943.jpeg\" \/>\n<meta name=\"author\" content=\"GayFriendschat.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gayfriendschat\" \/>\n<meta name=\"twitter:site\" content=\"@gayfriendschat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GayFriendschat.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gayfriendschat.com\\\/socialblog\\\/twitter-pledges-to-be-dramatically-more-transparent-with-political-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gayfriendschat.com\\\/socialblog\\\/twitter-pledges-to-be-dramatically-more-transparent-with-political-advertising\\\/\"},\"author\":{\"name\":\"GayFriendschat.com\",\"@id\":\"https:\\\/\\\/www.gayfriendschat.com\\\/socialblog\\\/#\\\/schema\\\/person\\\/181913201d50f65b9bba7437f822a17f\"},\"headline\":\"Twitter Pledges To Be &#8216;Dramatically&#8217; 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