{"id":38827,"date":"2016-06-07T10:25:48","date_gmt":"2016-06-07T14:25:48","guid":{"rendered":"http:\/\/www.gayfriendschat.com\/socialblog\/6-breakthrough-advertising-campaigns-that-promote-coming-out-across-the-globe\/"},"modified":"2016-06-07T10:25:48","modified_gmt":"2016-06-07T14:25:48","slug":"6-breakthrough-advertising-campaigns-that-promote-coming-out-across-the-globe","status":"publish","type":"post","link":"https:\/\/www.gayfriendschat.com\/socialblog\/6-breakthrough-advertising-campaigns-that-promote-coming-out-across-the-globe\/","title":{"rendered":"6 Breakthrough Advertising Campaigns That Promote Coming Out Across The Globe"},"content":{"rendered":"<p><b>6 Breakthrough Advertising Campaigns That Promote Coming Out Across The Globe<\/b><\/p>\n<p>Nissan takes an unusual approach to humor with its new commercial in which a young man &ldquo;comes out&rdquo; &mdash; as the owner of an Infiniti to his conservative, Mercedes-loving father.<\/p>\n<p>&ldquo;You must have always known I was a little&hellip;different,&rdquo; the son asks. &ldquo;Not this different,&rdquo; the father dismissively replies.<\/p>\n<p>The Infinity ad has been heralded as groundbreaking but also questioned by critics who ask whether the&nbsp;spot trivializes real challenges of&nbsp;coming out to parents by equating it with with a luxury car purchase.<\/p>\n<p>Coming-out as a theme or metaphor in commercials is relatively new to the&nbsp;U.S. market, but it has been used as an attention-grabbing devise in other markets as far back as&nbsp;2001, including, most recently, this spring by McDonald&rsquo;s McCafe in Taiwan,&nbsp;the&nbsp;first Asian country poised to legalize&nbsp;same-sex marriage.<\/p>\n<p><strong>Here are 6&nbsp;ads exploring coming-out themes:<\/strong><\/p>\n<p><strong>1. McDonald&rsquo;s McCafe, Taiwan<\/strong><\/p>\n<p>A young man sits across from his dad, just after he has come out to his him&nbsp;by writing &ldquo;I like guys&rdquo; on his coffee cup. The father, overcome with emotion, gets up and walks away for a few minutes while the young man sits alone.<\/p>\n<p>When the father returns with his own coffee, he picks up his son&rsquo;s pen and updates the cup&rsquo;s message: &ldquo;I *accept that you* like guys.&rdquo;<\/p>\n<p>Son nearly cries while&nbsp;&nbsp;dad smiles with acceptance.<\/p>\n<\/p>\n<p><strong>2. Findus, Italy<\/strong><\/p>\n<p>In another accepting ]coming out ad &ndash; this time including a boyfriend &mdash; Iglo Group&rsquo;s&nbsp; Findus brand in 2014 showed a young <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">man<\/a> hosting a meal for his mother at home. After impressing her with his microwave frozen-food cooking skills (!), he reveals: &ldquo;Mom, there is another little surprise: Gianni isn&rsquo;t only my flatmate, he&rsquo;s my boyfriend.&rdquo;<\/p>\n<p>&ldquo;My darling, I already got that,&rdquo; she replies warmly.<\/p>\n<p>&nbsp;<\/p>\n<\/p>\n<p><strong>3. Vodafone, UK<\/strong><\/p>\n<p>Going back a decade in the&nbsp;UK, <a href=\"http:\/\/www.adrespect.org\/common\/adlibrary\/adlibrarydetails.cfm?QID=2550&amp;clientID=11064&amp;ThisPage=Adlibrary\">Vodafone created a&nbsp;short ad<\/a> with a young <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">man<\/a> who comes out by cell phone without any small talk, &ldquo;Dad, I&rsquo;m <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">gay<\/a>.&rdquo;<\/p>\n<p>Instantly, his dad replies &ldquo;Excellent&rdquo; and hangs up without pause.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/queerty-prodweb.s3.amazonaws.com\/content\/docs\/\/2016\/05\/Vodafone-670x403.png\" alt=\"Vodafone\" width=\"650\" height=\"391\"><\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. Radio Donna, Belgium<\/strong><\/p>\n<p>Radio Donna, Flemish radio and TV in Belgium, developed an ad with a flashier coming out in 2004. A young <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">man<\/a> sits at the dinner table alone, with his mother and father in the living room behind him, reading. There is no sound but the clock ticking, then the <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">man<\/a> walks over to his parents, unzips his track jacket, and belts out a Broadway-style song and dance:<\/p>\n<p>&ldquo;Dear mommy and daddy, you might not be ready, but I&rsquo;m overcome with joy. It may be hard to swallow, but I&rsquo;m in love with a <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">boy<\/a>!&rdquo; Now in a tight gray tank top, he sways provocatively, sounding a lot like a song from the <em>Rocky Horror Picture Show<\/em>.<\/p>\n<p>Two &ldquo;back up&rdquo; lip-synch singer\/dancers, a <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">man<\/a> in a leather outfit, and another <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">guy<\/a>, perform the part of two <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/www.flirt4free.com\/live\/girls\/?mp_code=akftr\">women<\/a> singing, &ldquo;It&rsquo;s okay, he&rsquo;s only <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">gay<\/a>!&rdquo;<\/p>\n<p>The parents&rsquo; heads bop to the music of their son&rsquo;s coming out song as their son continues, leaning waist level with the leather dude: &ldquo;This <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">man<\/a> in leather brings me in the mood, tight pants, wow they fit so good! I guess you better respect my choice &ndash; I&rsquo;m in love with a <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">boy<\/a>!&rdquo;<\/p>\n<p>&nbsp;<\/p>\n<\/p>\n<p><strong>5. Earl&rsquo;s Restaurant &ndash; Canada<\/strong><\/p>\n<p><a href=\"http:\/\/www.adrespect.org\/common\/adlibrary\/adlibrarydetails.cfm?QID=991&amp;ClientID=11064\">Canadian restaurant Earl&rsquo;s<\/a> had a more sedate approach in 2002.<\/p>\n<p>A white family sitting in a restaurant waits for their food as their effeminate son begins an important announcement, with a young black <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">man<\/a> (obviously his boyfriend) sitting next to him.<\/p>\n<p>&ldquo;Mom, dad, everyone &mdash; I have something to tell you all. Now, this may not be easy for you. But I know you all just want me to be happy. You may have already guessed it&hellip;But I&rsquo;m&hellip;&rdquo; and then dinner arrives and everyone focuses on the food, forgetting what he had to say. Even the young <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">man<\/a> gives up to eat.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/queerty-prodweb.s3.amazonaws.com\/content\/docs\/\/2016\/05\/Earls-670x407.png\" alt=\"Earl's \" width=\"650\" height=\"395\"><\/strong><\/p>\n<p><strong>6. Pepsi, Canada<\/strong><\/p>\n<p>A&nbsp;year earlier, <a href=\"http:\/\/www.adrespect.org\/common\/adlibrary\/adlibrarydetails.cfm?QID=960&amp;clientID=11064\">Pepsi Canada<\/a> used a stereotypical sissy in a shocking pink jacket and a blond wig, lisping through a press conference. As he tests the microphone, he says, &ldquo;One, two, ouch!&rdquo;<\/p>\n<p>&ldquo;I am here today to tell you a secret. I have been keeping it inside for years. But I can&rsquo;t stand it anymore, I must tell someone. So here goes, I am telling you publicly: I am <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/www.flirt4free.com\/live\/girls\/couples\/?mp_code=akftr\">bi<\/a>! Yes, yes, <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/www.flirt4free.com\/live\/girls\/couples\/?mp_code=akftr\">bi<\/a>. I love both Pepsi and Diet Pepsi. I know there are millions who are like me but refuse to admit it. To them I say: &lsquo;Cheers, sweeties!&rsquo; Vive la diff&eacute;rence!&rdquo;<\/p>\n<p>As he kisses both bottles, &ldquo;Here you, here you. It feels good to spill one&rsquo;s guts! Bravo! Thank you!&rdquo;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/queerty-prodweb.s3.amazonaws.com\/content\/docs\/\/2016\/05\/Pepsi-670x417.png\" alt=\"Pepsi\" width=\"650\" height=\"405\"><\/p>\n<p>What a difference a decade makes!<\/p>\n<p><em>Michael Wilke has covered LGBT issues in advertising for 23 years, is the founder of Commercial Closet\/<a href=\"http:\/\/www.adrespect.org\/\">AdRespect.org<\/a>, and Senior US Consultant for LGBT marketing and diversity firm <a href=\"http:\/\/www.outnowconsulting.com\/\">Out Now.<\/a><\/em><\/p>\n<div>\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/queerty2?a=qNCY_PelL5c:VYlmLWO1Z5o:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/queerty2?d=yIl2AUoC8zA\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/queerty2?a=qNCY_PelL5c:VYlmLWO1Z5o:dnMXMwOfBR0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/queerty2?d=dnMXMwOfBR0\" border=\"0\"><\/a>\n<\/div>\n<p>\n<a href=\"http:\/\/feedproxy.google.com\/~r\/queerty2\/~3\/qNCY_PelL5c\/6-breakthrough-advertising-campaigns-promote-coming-across-globe-20160607\" class=\"autohyperlink\">feedproxy.google.com\/~r\/queerty2\/~3\/qNCY_PelL5c\/6-breakthrough-advertising-campaigns-promote-coming-across-globe-20160607<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 Breakthrough Advertising Campaigns That Promote Coming Out Across The Globe Nissan takes an unusual approach to humor with its new commercial in which a young <a title=\"\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/chaturbate.com\/in\/?tour=R2Xc&#38;campaign=hl4zp&#38;track=gfcsb\">man<\/a> &ldquo;comes out&rdquo; &mdash; as the owner of an Infiniti to his conservative, Mercedes-loving father. &ldquo;You must have always known I was a little&hellip;different,&rdquo; the son asks. &ldquo;Not this &hellip; <a href=\"https:\/\/www.gayfriendschat.com\/socialblog\/6-breakthrough-advertising-campaigns-that-promote-coming-out-across-the-globe\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">6 Breakthrough Advertising Campaigns That Promote Coming Out Across The Globe<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2466,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-38827","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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