{"id":175706,"date":"2021-04-07T08:16:00","date_gmt":"2021-04-07T12:16:00","guid":{"rendered":"https:\/\/www.gayfriendschat.com\/socialblog\/daters-are-hot-for-climate-change-advocates\/"},"modified":"2021-04-07T08:16:00","modified_gmt":"2021-04-07T12:16:00","slug":"daters-are-hot-for-climate-change-advocates","status":"publish","type":"post","link":"https:\/\/www.gayfriendschat.com\/socialblog\/daters-are-hot-for-climate-change-advocates\/","title":{"rendered":"Daters Are Hot for Climate Change Advocates"},"content":{"rendered":"

Daters Are Hot for Climate Change Advocates<\/b><\/p>\n

OkCupid releases first-ever Climate Change Advocate Badge & Stack as data reveals it\u2019s a leading issue to millennial daters<\/em><\/h4>\n
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Daters on OkCupid have long been vocal about finding matches who share their beliefs and values, particularly when it comes to the causes they care about. In 2020, we found that people on OkCupid were passionate about matching with fellow daters who were registered to vote<\/a>, and support the BLM movement<\/a>. And so far in 2021, our data shows that OkCupid daters are hot for climate change advocates. In fact, nine in 10 daters on OkCupid say it is important to them that their match cares about the environment. So to help our users find the perfect, environmentally-conscious match, we\u2019ve released our first-ever global Climate Change Advocate Profile Badge and\u00a0Stack.<\/p>\n

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For all of Earth Month, every person on OkCupid who responds \u2018Yes\u2019 to the OkCupid question \u2018Are you concerned about climate change & want a profile badge to show it\u2019s important to you?\u2019 <\/strong>will get the Climate Change Advocate badge automatically added to their profile. And better yet, they will be featured in the Climate Change Stack so fellow earth-lovers can easily find them and match over their shared care for the planet. Best yet? For every person who adds the badge to their profile, we\u2019re donating $1 to EARTHDAY.ORG<\/a>, an amazing global organization growing out of the first Earth Day in 1970 that\u2019s the world\u2019s largest recruiter to the environmental movement.*<\/p>\n

*Up to\u00a0$25,000.<\/em><\/p>\n

Daters Are Hotter for Climate Change Advocates Than Ever\u00a0Before<\/strong><\/h4>\n

Over the past four years, there\u2019s been an over 450% increase in mentions of climate change and the environment on OkCupid profiles, and we anticipate that trend will continue as daters are becoming increasingly adamant about signaling to others what\u2019s important to them. And these days, it\u2019s definitely climate change. After all, the environment is one of the most popular question topics we have, with our questions on climate change and the environment garnering 7.5M responses worldwide.<\/p>\n

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Eighty-three percent of people on OkCupid are concerned about climate change, and so it\u2019s not surprising that only 7% of OkCupid daters say they \u2018rarely\u2019 or \u2018never\u2019 recycle. Even their do-good-ing does not go to waste; people on OkCupid who are concerned about climate change get 37% more likes and 11% more matches than those who are not. We anticipate that the introduction of our Climate Change Advocate Badge and Stack will further increase likes and matches for these daters, potentially up to\u00a04x.<\/p>\n

Men and Women Are More Aligned about Climate Change Than Any Other\u00a0Issue<\/strong><\/h4>\n
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Our data often reveals steep divides between men<\/a> and women<\/a>\u2019s views on a variety of topics, but climate change is one where men<\/a> and women<\/a> are closely aligned. Women get the gold green star when it comes to caring about the planet, but men<\/a> are not far behind, with 89% of women<\/a> and 83% of men<\/a> responding \u2018Yes\u2019 to \u2018Is it important that your match cares about the environment?\u2019 This 6% divide is one of the closest between the genders of any OkCupid questions, whether the topic is light or more serious. For example, when it comes to gun control reform, women<\/a> are 18% more likely than men<\/a> to believe the US needs stricter laws and there\u2019s a 15% difference between genders on willingness to date someone who doesn\u2019t support gender equality, with women<\/a> being significantly less likely. Paying extra for guacamole is even more divisive than caring about climate change, as women<\/a> are 8% more likely to do\u00a0so.<\/p>\n

What It Means When Your Date is a Climate Change\u00a0Advocate<\/strong><\/h4>\n
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OkCupid daters want to know how someone feels about climate change before<\/em> they match, and our Climate Change Advocate Badge and Stack means that they can. But we found that having the Climate Change Advocate Badge on your profile reveals more than just your respect for the planet. Our OkCupid data reveals that, compared to those who aren\u2019t, daters who are concerned about climate change\u00a0are:<\/p>\n