{"id":110920,"date":"2019-12-05T12:25:44","date_gmt":"2019-12-05T17:25:44","guid":{"rendered":"https:\/\/www.gayfriendschat.com\/socialblog\/glaad-partners-with-pantene-the-trans-chorus-of-los-angeles-for-going-home-for-the-holidays-video-series-in-support-of-the-lgbtq-community\/"},"modified":"2019-12-05T12:25:44","modified_gmt":"2019-12-05T17:25:44","slug":"glaad-partners-with-pantene-the-trans-chorus-of-los-angeles-for-going-home-for-the-holidays-video-series-in-support-of-the-lgbtq-community","status":"publish","type":"post","link":"https:\/\/www.gayfriendschat.com\/socialblog\/glaad-partners-with-pantene-the-trans-chorus-of-los-angeles-for-going-home-for-the-holidays-video-series-in-support-of-the-lgbtq-community\/","title":{"rendered":"GLAAD partners with Pantene & the Trans Chorus of Los Angeles for \u201cGoing Home for the Holidays\u201d video series in support of the LGBTQ community"},"content":{"rendered":"

GLAAD partners with Pantene & the Trans Chorus of Los Angeles for \u201cGoing Home for the Holidays\u201d video<\/a> series in support of the LGBTQ community<\/b><\/p>\n

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Credit: Pantene<\/div>\n<\/div>\n<\/div>\n
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Today, Pantene, in partnership with GLAAD & the Trans Chorus of Los Angeles, has released a new video<\/a> series called \u201cGoing Home for the Holidays,\u201d which seeks to bring awareness to the unique challenges that members of the LGBTQ community face during the holiday season.<\/p>\n

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Although 137 million Americans will travel home this holiday season, the \u201cGoing Home for the Holidays\u201d series highlights how an estimated 44% of LGBTQ people feel like they can not come home as their true selves. The video<\/a> series also showcases members of the Trans Chorus of Los Angeles as they share their own experiences of going home, set to the soundtrack of their rendition of “I’ll Be Home for Christmas.” Through the series, Pantene wants to celebrate and encourage individuals to be proud of who they are \u2013 whenever, wherever, and however they come home.<\/p>\n

Pantene\u2019s new \u201cGoing Home for the Holidays\u201d video<\/a> series builds upon the brand\u2019s \u201cDon\u2019t Hate Me Because I\u2019m Beautiful\u201d Campaign, launched during Pride Month 2019. In addition to the main campaign video<\/a>, the \u201cGoing Home for the Holidays\u201d series also features videos<\/a> of four members of the Trans Chorus of Los Angeles as they share their own stories and speak about why coming home should be #BeautifuLGBTQ. Check out their stories below:<\/p>\n

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\u201cAt Pantene, we are committed to sharing diverse stories and overcoming obstacles to eliminate bias, celebrate personal expression and show a more inclusive world that emanates a holistic definition of beauty. \u201cGoing Home for the Holidays\u201d sheds light on a universal experience felt amongst the LGBTQ+ community \u2013 the personal heartache of not being able to share their truest identity with family and friends, even at this special time of the year,\u201d said Ilaria Resta, Vice President, North America Hair Care, Procter & Gamble. \u201cWe are honored to be stewards of the LGBTQ+ community and to help tell their important and transformational stories.\u201d<\/p>\n

\u201cPantene is setting the standard for authentic inclusion of LGBTQ people and stories among brands that transcend industries,\u201d said GLAAD President and CEO Sarah Kate Ellis. \u201cLGBTQ stories need to be told by brands outside of Pride month and Pantene is demonstrating a real commitment to LGBTQ storytelling with this moving holiday video<\/a>. Especially around the holidays when too many LGBTQ people feel isolated, it\u2019s so important to remind community members who celebrate with families \u2013 chosen or otherwise \u2013 that they are beautiful.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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December 5, 2019<\/span><\/div>\n<\/div>\n<\/div>\n

\nwww.glaad.org\/blog\/glaad-partners-pantene-trans-chorus-los-angeles-%E2%80%9Cgoing-home-holidays%E2%80%9D-video-series-support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

GLAAD partners with Pantene & the Trans Chorus of Los Angeles for \u201cGoing Home for the Holidays\u201d video<\/a> series in support of the LGBTQ community Credit: Pantene Today, Pantene, in partnership with GLAAD & the Trans Chorus of Los Angeles, has released a new video<\/a> series called \u201cGoing Home for the Holidays,\u201d which seeks to … Continue reading GLAAD partners with Pantene & the Trans Chorus of Los Angeles for \u201cGoing Home for the Holidays\u201d video series in support of the LGBTQ community<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2466,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[32660,915,1015,23077],"class_list":["post-110920","post","type-post","status-publish","format-standard","hentry","category-news","tag-beautiful-campaign","tag-lgbtq","tag-los-angeles","tag-trans-chorus"],"yoast_head":"\nGLAAD partners with Pantene 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