{"id":109788,"date":"2019-11-29T10:25:33","date_gmt":"2019-11-29T15:25:33","guid":{"rendered":"https:\/\/www.gayfriendschat.com\/socialblog\/amazon-recruits-lgbtq-workers-and-7-queer-ad-campaigns-you-might-have-missed-this-year\/"},"modified":"2019-11-29T10:25:33","modified_gmt":"2019-11-29T15:25:33","slug":"amazon-recruits-lgbtq-workers-and-7-queer-ad-campaigns-you-might-have-missed-this-year","status":"publish","type":"post","link":"https:\/\/www.gayfriendschat.com\/socialblog\/amazon-recruits-lgbtq-workers-and-7-queer-ad-campaigns-you-might-have-missed-this-year\/","title":{"rendered":"Amazon recruits LGBTQ workers, and 7 queer ad campaigns you might have missed this year"},"content":{"rendered":"

Amazon recruits LGBTQ workers, and 7 queer ad campaigns you might have missed this year<\/b><\/p>\n

\"\"<\/p>\n

It\u2019s been a whirlwind year, and we\u2019ll understand if you haven\u2019t noticed the increasing number of LGBTQ references popping up in TV commercials.<\/span><\/p>\n

Just this month, a remarkable, first-of-its-kind Amazon recruitment ad appealed to potential workers with a current worker noting: \u201cIt\u2019s a really trans<\/a>-friendly company. My manager has been a really big advocate for me.\u201d<\/span><\/p>\n

This is a great message. By making a workplace safe for trans<\/a> workers, it is making it safe for everyone. And it\u2019s the second LGBTQ inclusive spot this year from the retailer.<\/p>\n

<\/div>\n

\"\"<\/p>\n

<\/div>\n

Here are some other LGBT inclusive spots you may have missed recently:<\/strong><\/p>\n

1. IKEA<\/b><\/p>\n

\"\"<\/p>\n

<\/div>\n

Remember the IKEA commercial where two guys<\/a> bought a dining table together and it caused bomb threats to stores in 1994? We\u2019ve come a long way, baby.<\/span><\/p>\n

This year, IKEA teamed with National Geographic in a mock nature show that captures a gay<\/a> male<\/a> couple<\/a> first spooning but struggling for space in a small bed. As the two bump each others\u2019 backs, a British narrator intones melodramatically, \u201cHere, an epic struggle for dominance occurs nightly and sleep itself is on the brink of extinction. The mustachioed male<\/a> defends his territory. The stubble-faced male<\/a> is stunned.\u201d Later, the two men<\/a> shop at IKEA and bring home a bigger bed to jump into.<\/span><\/p>\n

<\/div>\n

2. Levi\u2019s-Google<\/b><\/p>\n

\"\"<\/p>\n

<\/div>\n

In an unlikely Levi\u2019s-Google mashup, a series of people wearing the Google-connected Levi\u2019s denim jacket demonstrates how to get info while on the go, by tapping and swiping the sleeve. Two men<\/a> arrive on a hilltop overlooking the city, share an embrace and dance together as they take in the view and listen to music.<\/span><\/p>\n

3. Smirnoff & Pride<\/b><\/p>\n

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<\/div>\n

Smirnoff was on a roll this year. The vodka brand rolled out a series of LGBTQ ads for Pride, this one featuring \u201cOrange Is the New Black\u201d actress Laverne Cox<\/a>. With Disney-like music and a candy-colored palette, Cox in a red leather cocktail dress, gloves and hat asks, \u201cWouldn\u2019t it be nice if there was a place that accepted everyone?\u201d A place that said, \u2018Give me your tired, your poor, your huddled masses yearning\u2026to vogue free! Well girl<\/a>, that place is here!\u201d<\/span><\/p>\n

She continues: \u201cThis month Pride isn\u2019t a party, it\u2019s a home. And the doors are always open. NO borders here.\u201d The camera<\/a> pulls out to reveal a tiny house in front of the New York City skyline and several backup dancers. In the final pullout shot, Cox shouts, \u201cWe\u2019re waiting for you with open arms! And vodka!\u201d <\/span><\/p>\n

A rainbow arches over Manhattan.<\/span><\/p>\n

<\/div>\n

4. Smirnoff & Jonathan Van Ness<\/b><\/p>\n

<\/div>\n

Also this year, Cheers\u2019 Ted Danson walks through the lawn of a party and says to the camera<\/a>, \u201cSmirnoff knows you don\u2019t need a lot to have a good time.\u201d Walking up to the bar, he touches Queer Eye\u2019s Jonathan Van Ness\u2019 back and orders two from the bartender. She serves up two martinis the size of a mouse. Offering the second to Jonathan, he replies, \u201cOh, I\u2019m still nursing this one, bubby.\u201d (A Yiddish term of endearment.) \u201cBubby?! My mom used to call<\/a> me that!\u201d says Danson with surprise. They laugh together.<\/span><\/p>\n

5. Tiffany & Co.<\/b><\/p>\n

<\/div>\n
<\/div>\n

In its How Do You #LoveYourWay campaign, Tiffany interviews various couples<\/a> on their relationship. A remake of the Turtles\u2019 song \u201cHappy Together\u201d plays while influencer couple<\/a> Max and Andres talk about their favorite things about each other, then share a sweet kiss in an elevator.<\/span><\/p>\n

6. Allstate<\/b><\/p>\n

<\/div>\n

Tough guy<\/a> Dennis Quaid stars as the spokesperson in this self-aware spot of fake commercials within a commercial. In one mock cologne ad, he\u2019s sitting on a couch being lavished by both a woman<\/a> and man<\/a>, who caresses his cheek. Quaid grins at the camera<\/a>, unaffected by either.<\/span><\/p>\n

<\/div>\n

7. Snapchat<\/b><\/p>\n

<\/div>\n

Snapchat created a charming series of videos<\/a> focused on relationships, several with sassy gay<\/a> men<\/a> in them. This one features a young woman<\/a> and her gay<\/a> brother. \u201cShe was actually the first person to find out I wasn\u2019t straight,\u201d says Josh about his sister Rebecca. \u201cWe\u2019re comfortable talking about boys<\/a>.\u201d She observes with a laugh, \u201cJosh tends to like guys<\/a> with kind of weird hairlines.\u201d<\/span><\/p>\n

8. CarMax<\/b><\/p>\n

\"\"<\/p>\n

<\/div>\n

\u201cIf there\u2019s gonna be a sticker on your car, it has to mean something,\u201d the narrator says. \u201cThat you got into college, or crossed the finish line.That you went someplace worth going. Or maybe that you have opinions.\u201d A bunch of mostly generic, unreal issues show up, but then a \u201cLove is Love\u201d sticker appears with a rainbow on the back of a convertible from Arkansas with two mature, queer women<\/a> driving.<\/span><\/p>\n

Advertising just keeps getting queerer, and we love it.<\/p>\n

Michael Wilke has covered LGBT issues in advertising since 1992, is the founder of <\/span><\/i>AdRespect.org<\/span><\/i><\/a>, and Senior US Consultant for LGBT marketing and diversity firm <\/span><\/i>Out Now.<\/span><\/i><\/a><\/p>\n

\n<\/a> <\/a>\n<\/div>\n

\nwww.queerty.com\/amazon-recruits-lgbtq-workers-queer-ads-might-missed-20191129?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+queerty2+%28Queerty%29<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon recruits LGBTQ workers, and 7 queer ad campaigns you might have missed this year It\u2019s been a whirlwind year, and we\u2019ll understand if you haven\u2019t noticed the increasing number of LGBTQ references popping up in TV commercials. Just this month, a remarkable, first-of-its-kind Amazon recruitment ad appealed to potential workers with a current worker … Continue reading Amazon recruits LGBTQ workers, and 7 queer ad campaigns you might have missed this year<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2466,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[32575,784,2468,915],"class_list":["post-109788","post","type-post","status-publish","format-standard","hentry","category-news","tag-cheers-ted-danson","tag-gay","tag-ikea","tag-lgbtq"],"yoast_head":"\nAmazon recruits LGBTQ workers, and 7 queer ad campaigns you might have missed this year - GAYFRIENDSCHAT.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gayfriendschat.com\/socialblog\/amazon-recruits-lgbtq-workers-and-7-queer-ad-campaigns-you-might-have-missed-this-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon recruits LGBTQ workers, and 7 queer ad campaigns you might have missed this year - GAYFRIENDSCHAT.com\" \/>\n<meta property=\"og:description\" content=\"Amazon recruits LGBTQ workers, and 7 queer ad campaigns you might have missed this year It\u2019s been a whirlwind year, and we\u2019ll understand if you haven\u2019t noticed the increasing number of LGBTQ references popping up in TV commercials. 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