{"id":107856,"date":"2019-11-19T10:26:38","date_gmt":"2019-11-19T15:26:38","guid":{"rendered":"https:\/\/www.gayfriendschat.com\/socialblog\/men-kissing-in-their-underwear-feature-in-brands-new-holidays-campaign\/"},"modified":"2019-11-19T10:26:38","modified_gmt":"2019-11-19T15:26:38","slug":"men-kissing-in-their-underwear-feature-in-brands-new-holidays-campaign","status":"publish","type":"post","link":"https:\/\/www.gayfriendschat.com\/socialblog\/men-kissing-in-their-underwear-feature-in-brands-new-holidays-campaign\/","title":{"rendered":"Men kissing in their underwear feature in brand\u2019s new holidays\u2019 campaign"},"content":{"rendered":"

Men kissing in their underwear feature in brand\u2019s new holidays\u2019 campaign<\/b><\/p>\n

\"\"
Photo: Bonds | Facebook<\/figcaption><\/figure>\n

A well-known Australian fashion brand has prompted much comment on social media with its Christmas advertising campaign. Bonds specializes in underwear and socks. As such, most of its campaign imagery features people in their briefs.<\/p>\n

For its current Christmas campaign, it features different couples<\/a> sharing romantic and intimate moments. This includes two men<\/a> sharing a tender kiss over breakfast. The pair are apparently a real-life couple<\/a>.<\/p>\n<\/p>\n

The accompanying caption read: \u201cIt\u2019s the little moments that make the Christmas season so special.\u201d<\/p>\n

<\/div>\n

We\u2019re not going to disagree with that! Unfortunately, there were plenty of people who did.<\/p>\n

Related: Austin Armacost\u2019s new underwear line celebrates men of all sizes in debut ad campaign<\/a><\/strong><\/p>\n

The image was posted to Bonds\u2019 Facebook and Instagram<\/a> yesterday. Unsurprisingly, it prompted a huge response, with many praising it and others expressing disapproval.<\/p>\n

\u201cYasssss! Go bonds! Acceptance is so important. We all deserve to be loved!\u201d said Miranda \u2018Boo\u201d Williamson on Facebook.<\/p>\n

<\/div>\n

\u201cLoving the diversity in a few of Bonds ads lately, this might shock some people but folks in the LGBTIQ community buy underwear too!\u201d added Jess Gee.<\/p>\n

However, others were not happy and some said they\u2019d never shop at the store again.<\/p>\n

\u201cTell me about it and how that picture make Christmas so special,\u201d said @m_saadeh1 on Instagram. \u201cI\u2019m unfollowing you and never buy anything from Bonds.\u201d<\/p>\n

<\/div>\n

Although this is not the first time Bonds has used same-sex<\/a> couples<\/a> in its campaigns, some commentators were cynical about the advert.<\/p>\n

\u201cThis is nothing but click-bait. They don\u2019t care about equality\u2026 they just want to cause controversy and debate and attract attention to their brand,\u201d reckoned Helen Jaitani.<\/p>\n

And some just came with the quips.<\/p>\n

<\/div>\n

\u201cThis ad makes me uncomfortable- we all know that sitting on a kitchen bench in your undies would be cold,\u201d said Rebecca Rands.<\/p>\n

Related: Hot Asian dudes strip down to recreate iconic underwear campaigns<\/a><\/strong><\/p>\n

Speaking to Daily Mail Australia<\/a>, Emily Small, general manager of Bonds\u2019 parent company Hanes Apparel, said: \u201cOur Christmas campaign is about celebrating the bonds that make the season and those are different for every individual.<\/p>\n

<\/div>\n

\u201cWe are a brand that celebrate all Australians and we wish the couple<\/a> featured in our social post along with everyone else an equally special and enjoyable festive season.\u201d<\/p>\n

\n<\/a> <\/a>\n<\/div>\n

\nwww.queerty.com\/men-kissing-underwear-feature-brands-new-holidays-campaign-20191119?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+queerty2+%28Queerty%29<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Men kissing in their underwear feature in brand\u2019s new holidays\u2019 campaign Photo: Bonds | Facebook A well-known Australian fashion brand has prompted much comment on social media with its Christmas advertising campaign. Bonds specializes in underwear and socks. As such, most of its campaign imagery features people in their briefs. For its current Christmas campaign, … Continue reading Men kissing in their underwear feature in brand\u2019s new holidays\u2019 campaign<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2466,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[32392,32395,32394,32393],"class_list":["post-107856","post","type-post","status-publish","format-standard","hentry","category-news","tag-daily-mail-australia","tag-emily-small","tag-hanes-apparel","tag-related-hot-asian"],"yoast_head":"\nMen kissing in their underwear feature in brand\u2019s new holidays\u2019 campaign - GAYFRIENDSCHAT.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gayfriendschat.com\/socialblog\/men-kissing-in-their-underwear-feature-in-brands-new-holidays-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Men kissing in their underwear feature in brand\u2019s new holidays\u2019 campaign - GAYFRIENDSCHAT.com\" \/>\n<meta property=\"og:description\" content=\"Men kissing in their underwear feature in brand\u2019s new holidays\u2019 campaign Photo: Bonds | Facebook A well-known Australian fashion brand has prompted much comment on social media with its Christmas advertising campaign. 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