{"id":107856,"date":"2019-11-19T10:26:38","date_gmt":"2019-11-19T15:26:38","guid":{"rendered":"https:\/\/www.gayfriendschat.com\/socialblog\/men-kissing-in-their-underwear-feature-in-brands-new-holidays-campaign\/"},"modified":"2019-11-19T10:26:38","modified_gmt":"2019-11-19T15:26:38","slug":"men-kissing-in-their-underwear-feature-in-brands-new-holidays-campaign","status":"publish","type":"post","link":"https:\/\/www.gayfriendschat.com\/socialblog\/men-kissing-in-their-underwear-feature-in-brands-new-holidays-campaign\/","title":{"rendered":"Men kissing in their underwear feature in brand\u2019s new holidays\u2019 "},"content":{"rendered":"

Men kissing in their underwear feature in brand\u2019s new holidays\u2019 <\/b><\/p>\n

\"\"
Photo: Bonds | Facebook<\/figcaption><\/figure>\n

A well-known Australian fashion brand has prompted much comment on social media with its Christmas advertising . Bonds specializes in underwear and socks. As such, most of its imagery features people in their briefs.<\/p>\n

For its current Christmas , it features different couples<\/a> sharing romantic and intimate moments. This includes two men<\/a> sharing a tender kiss over breakfast. The pair are apparently a real-life couple<\/a>.<\/p>\n<\/p>\n

The accompanying caption read: \u201cIt\u2019s the little moments that make the Christmas season so special.\u201d<\/p>\n

<\/div>\n

We\u2019re not going to disagree with that! Unfortunately, there were plenty of people who did.<\/p>\n

Related: Austin Armacost\u2019s new underwear line celebrates men of all sizes in debut ad <\/a><\/strong><\/p>\n

The image was posted to Bonds\u2019 Facebook and Instagram<\/a> yesterday. Unsurprisingly, it prompted a huge response, with many praising it and others expressing disapproval.<\/p>\n

\u201cYasssss! Go bonds! Acceptance is so important. We all deserve to be loved!\u201d said Miranda \u2018Boo\u201d Williamson on Facebook.<\/p>\n

<\/div>\n

\u201cLoving the diversity in a few of Bonds ads lately, this might shock some people but folks in the LGBTIQ community buy underwear too!\u201d added Jess Gee.<\/p>\n

However, others were not happy and some said they\u2019d never shop at the store again.<\/p>\n

\u201cTell me about it and how that picture make Christmas so special,\u201d said @m_saadeh1 on Instagram. \u201cI\u2019m unfollowing you and never buy anything from Bonds.\u201d<\/p>\n

<\/div>\n

Although this is not the first time Bonds has used same-sex<\/a> couples<\/a> in its s, some commentators were cynical about the advert.<\/p>\n

\u201cThis is nothing but click-bait. They don\u2019t care about equality\u2026 they just want to cause controversy and debate and attract attention to their brand,\u201d reckoned Helen Jaitani.<\/p>\n

And some just came with the quips.<\/p>\n

<\/div>\n

\u201cThis ad makes me uncomfortable- we all know that sitting on a kitchen bench in your undies would be cold,\u201d said Rebecca Rands.<\/p>\n

Related: Hot Asian dudes strip down to recreate iconic underwear s<\/a><\/strong><\/p>\n

Speaking to Daily Mail Australia<\/a>, Emily Small, general manager of Bonds\u2019 parent company Hanes Apparel, said: \u201cOur Christmas is about celebrating the bonds that make the season and those are different for every individual.<\/p>\n

<\/div>\n

\u201cWe are a brand that celebrate all Australians and we wish the couple<\/a> featured in our social post along with everyone else an equally special and enjoyable festive season.\u201d<\/p>\n

\n<\/a> <\/a>\n<\/div>\n

\nwww.queerty.com\/men-kissing-underwear-feature-brands-new-holidays--20191119?utm_source=feedburner&utm_medium=feed&utm_=Feed%3A+queerty2+%28Queerty%29<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Men kissing in their underwear feature in brand\u2019s new holidays\u2019 Photo: Bonds | Facebook A well-known Australian fashion brand has prompted much comment on social media with its Christmas advertising . Bonds specializes in underwear and socks. As such, most of its imagery features people in their briefs. For its current Christmas , it features … Continue reading Men kissing in their underwear feature in brand\u2019s new holidays\u2019 <\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2466,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[32392,32395,32394,32393],"class_list":["post-107856","post","type-post","status-publish","format-standard","hentry","category-news","tag-daily-mail-australia","tag-emily-small","tag-hanes-apparel","tag-related-hot-asian"],"yoast_head":"\nMen kissing in their underwear feature in brand\u2019s new holidays\u2019 campaign - GAYFRIENDSCHAT.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gayfriendschat.com\/socialblog\/men-kissing-in-their-underwear-feature-in-brands-new-holidays-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Men kissing in their underwear feature in brand\u2019s new holidays\u2019 campaign - GAYFRIENDSCHAT.com\" \/>\n<meta property=\"og:description\" content=\"Men kissing in their underwear feature in brand\u2019s new holidays\u2019 Photo: Bonds | Facebook A well-known Australian fashion brand has prompted much comment on social media with its Christmas advertising . 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