{"id":106406,"date":"2019-11-11T18:26:37","date_gmt":"2019-11-11T23:26:37","guid":{"rendered":"https:\/\/www.gayfriendschat.com\/socialblog\/instagram-will-start-hiding-likes-soon-heres-what-to-expect\/"},"modified":"2019-11-11T18:26:37","modified_gmt":"2019-11-11T23:26:37","slug":"instagram-will-start-hiding-likes-soon-heres-what-to-expect","status":"publish","type":"post","link":"https:\/\/www.gayfriendschat.com\/socialblog\/instagram-will-start-hiding-likes-soon-heres-what-to-expect\/","title":{"rendered":"Instagram will start hiding \u2018likes\u2019 soon \u2014 here\u2019s what to expect"},"content":{"rendered":"

Instagram will start hiding \u2018likes\u2019 soon \u2014 here\u2019s what to expect<\/b><\/p>\n

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There\u2019s an old proverb that goes\u2026If an Instagram influencer posts a shirtless selfie and nobody can see how many likes it racked up, did it ever really happen?<\/p>\n

After testing out removing like counts in several countries including Canada and Australia, the Facebook-owned platform is set to begin rolling back the feature in the US this week.<\/p>\n

It\u2019s a major shift that proponents argue will help combat the competitive and sometimes toxic environment users experience on the app.<\/p>\n

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But there are just as many if not more people who aren\u2019t so thrilled with the change. Like counts have become a standard metric that businesses and celebrities use to measure success on Instagram. And for professional influencers, high like counts help get the attention of brands, which in turn leads to revenue.<\/p>\n

Here\u2019s what to expect as Instagram begins testing.<\/p>\n