{"id":100844,"date":"2019-10-10T12:26:34","date_gmt":"2019-10-10T16:26:34","guid":{"rendered":"https:\/\/www.gayfriendschat.com\/socialblog\/company-that-made-dylan-larkins-butt-an-internet-sensation-says-it-was-totally-unintentional\/"},"modified":"2019-10-10T12:26:34","modified_gmt":"2019-10-10T16:26:34","slug":"company-that-made-dylan-larkins-butt-an-internet-sensation-says-it-was-totally-unintentional","status":"publish","type":"post","link":"https:\/\/www.gayfriendschat.com\/socialblog\/company-that-made-dylan-larkins-butt-an-internet-sensation-says-it-was-totally-unintentional\/","title":{"rendered":"Company that made Dylan Larkin\u2019s butt an internet sensation says it was totally unintentional"},"content":{"rendered":"

Company that made Dylan Larkin\u2019s butt<\/a> an internet sensation says it was totally unintentional<\/b><\/p>\n

\"\"<\/p>\n

Everyone\u2019s been talking about Detroit Red Wings Center Dylan Larkin\u2019s thicc booty this week after he appeared in an online ad for the men<\/a>\u2019s clothing company State & Liberty, where he talked for an entire minute about the downsides of having a huge ass<\/a>, er, \u201chockey butt<\/a>.\u201d<\/p>\n

Now, the company behind the ad says it really wasn\u2019t anticipating the thirsty response it has received. But anyone who\u2019s seen the 60-second advert (which, at this point, is pretty much every gay<\/a> man<\/a> on the planet) probably finds that claim to be somewhat hard to believe.<\/p>\n

\n
\n

With the NHL season starting up tomorrow, we wanted to bring in a specialist to help shed light on a topic a lot of people are not comfortable talking about \u2013 The Hockey Butt. pic.twitter.com\/egGPXduu8N<\/a><\/p>\n

\u2014 State & Liberty (@StateAndLiberty) October 2, 2019<\/a><\/p>\n<\/blockquote>\n<\/div>\n

Madi Lewis, CMO at State & Liberty, tells\u00a0NewNowNext<\/a>\u00a0<\/em>that the company has seen a spike in sales since the ad went viral. This, of course, is great, since that\u2019s kinda sorta the whole point of making an ad.<\/p>\n

<\/div>\n

\u201cOur objective was to get our main message across: Our clothes are made for athletes with the purpose of being super comfortable and stretchy, while also looking professional,\u201d Lewis explains. \u201cThen we added a little humor in there!\u201d<\/p>\n

But, Lewis claims, they didn\u2019t intend for it to be such a huge hit with gay<\/a> men<\/a>.<\/p>\n

\u201cObviously we wanted to target athletes and hockey players, but accidentally targeted the gay<\/a> community, as well,\u201d she says.<\/p>\n

Riiiiight.<\/em><\/p>\n

<\/div>\n

As for 23-year-old Larkin, who\u2019s butt<\/a> is now and will forever be an internet sensation, the company\u2019s founder Lee Moffie says he\u2019s been \u201ca really great sport about it.\u201d<\/p>\n

\u201c[The ad] definitely [sexualized hockey players] a little bit, and by a little bit I mean a lot,\u201d McGillis admits, though he maintains it was all in good fun. \u201cI can appreciate that because typically there is no personality in the sport, and look at the reaction!\u201d<\/p>\n

\u201cDylan Larkin, who is not a household name in Canada, is the talk of\u2014at the very least\u2014gay<\/a> men<\/a>, and I would assume more than that.\u201d<\/p>\n

<\/div>\n

He\u2019s certainly right about that\u2026<\/p>\n

\n
\n

Tries to search Dylan Larkin on twitter to find injury updates and instead just sees a bunch of memes about his butt<\/a>?<\/p>\n

\u2014 Zach O’Lantern (@ZWal93) October 3, 2019<\/a><\/p>\n<\/blockquote>\n<\/div>\n

\n
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still thinking about Dylan Larkin\u2019s massive ass<\/a> pic.twitter.com\/Cy0aJcNPXQ<\/a><\/p>\n

\u2014 steen (@Steenyall) October 3, 2019<\/a><\/p>\n<\/blockquote>\n<\/div>\n

\n
\n

For Halloween im going as Dylan Larkin’s voluptuous ass<\/a><\/p>\n

\u2014 Clayman (@ClaymanV12) October 9, 2019<\/a><\/p>\n<\/blockquote>\n<\/div>\n

\n
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i\u2019ve been in the hospital all day (everyone is fine, roommate needed to get her appendix yeeted) so i need desperately for someone to tell me if the dylan larkin ass<\/a> video<\/a> is real or if i\u2019m hallucinating from dehydration<\/p>\n

\u2014 thomas hickey\u2019s lawyer (@kne_14) October 2, 2019<\/a><\/p>\n<\/blockquote>\n<\/div>\n

\n
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me looking at Dylan Larkin\u2019s hockey butt<\/a> pic.twitter.com\/acWw9uo2DY<\/a><\/p>\n

\u2014 Gay in PA \"\u2122\" (@chumphreys20) October 3, 2019<\/a><\/p>\n<\/blockquote>\n<\/div>\n

\n
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No, you live<\/a> in a society.<\/p>\n

I live<\/a> on Dylan Larkin\u2019s ass<\/a> t.co\/lT6KHpTVwj<\/a><\/p>\n

\u2014 ?? (@ItWas3to0) October 3, 2019<\/a><\/p>\n<\/blockquote>\n<\/div>\n

\n
\n

I\u2019m so pleased that Dylan Larkin is becoming a gay<\/a> icon. It\u2019s what I\u2019ve always wanted for him.<\/p>\n

\u2014 Jim-o-lantern ? (@Boomquiesha_J) October 3, 2019<\/a><\/p>\n<\/blockquote>\n<\/div>\n

Related: NHL star Dylan Larkin opens up about the struggles of having a round, plump, muscular butt<\/a><\/strong><\/p>\n

h\/t: NewNowNext<\/a><\/em><\/p>\n

<\/div>\n
\n<\/a> <\/a>\n<\/div>\n

\nwww.queerty.com\/company-made-dylan-larkins-butt-internet-sensation-says-totally-unintentional-20191010?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+queerty2+%28Queerty%29<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Company that made Dylan Larkin\u2019s butt<\/a> an internet sensation says it was totally unintentional Everyone\u2019s been talking about Detroit Red Wings Center Dylan Larkin\u2019s thicc booty this week after he appeared in an online ad for the men<\/a>\u2019s clothing company State & Liberty, where he talked for an entire minute about the downsides of having … Continue reading Company that made Dylan Larkin\u2019s butt an internet sensation says it was totally unintentional<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2466,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-100844","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nCompany that made Dylan Larkin\u2019s butt an internet sensation says it was totally unintentional - GAYFRIENDSCHAT.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gayfriendschat.com\/socialblog\/company-that-made-dylan-larkins-butt-an-internet-sensation-says-it-was-totally-unintentional\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Company that made Dylan Larkin\u2019s butt an internet sensation says it was totally unintentional - 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