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Single Brits Identify 2023’s Top Dating Trends in the UK
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US Singles Identify 2023’s Top Dating Trends
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Daters Find Midterm Voters More Attractive
Ahead of National Voter Registration Day on September 20th, OkCupid and Vote.org are teaming up to encourage young daters across the nation to register to vote and make their voices heard in this year’s midterm elections. Beginning in September and running through Election Day in November, OkCupid will be driving its users in the United States to Vote.org’s resources to help people register to vote, request an absentee ballot, and find their polling place.
About 9 in 10 (86%) of nearly 3 million daters on OkCupid in the United States are currently registered to vote — and singles are looking for people who participate in all elections. Last year, people who said they vote in midterm and local elections got 35% more Matches and 26% more Likes than those who only vote in the general election. They also had 52% more conversations on our dating app when compared to people who said they don’t vote.
Only on OkCupid can you match on what matters through in-app questions. This year, we’ve found that politics is the biggest conversation starter and dealbreaker. Our matching questions related to politics and voting have been answered more than 150 million times over the years. So we’ve added brand-new in-app matching questions ahead of the 2022 midterm elections to help our daters navigate conversations around the upcoming election and biggest political issues:
Right now, almost 8 in 10 people on OkCupid (65% of Gen Z, 76% of Millennials and 83% of Gen X respondents) plan to vote in the 2022 midterm elections, held on Tuesday, November 8th. And singles who plan to vote in the midterms are reaping the benefits. They are getting 31% more Matches, having 21% more conversations, and receiving 14% more Likes.
“We know our young daters are politically engaged. A majority of Gen Z (79%) and Millennial (86%) singles on OkCupid are registered to vote, and Millennials are most likely to say they couldn’t date someone who doesn’t vote.” said Michael Kaye, head of global communications at OkCupid. “We’re excited to partner with Vote.org to help increase voter turnout and reach millions of young voters on OkCupid.”
“Voter registration and engagement among Generation Z and Millennials is increasing across the country,” said Andrea Hailey, CEO of Vote.org. “We’re proud to partner with OkCupid, which reaches millions of engaged young people seeking connection with others. Just as OkCupid works to remove barriers from finding love, Vote.org removes the hurdles associated with voting. Daters on OkCupid are planning for their future, and so is Vote.org. Our democracy thrives when we connect and join together. Now, we’re excited to work with OkCupid to energize more young people as they make their plan to vote on or before November 8.”
Vote.org is the nation’s largest voter registration and activation platform in the country. Are you Vote Ready? Go to Vote.org to register to vote, verify your registration, request an absentee ballot, find your polling location, sign up for election reminders and more. Vote.org is your one-stop shop to prepare to vote and make your voice heard.
Media contact: [email protected]
Download OkCupid to find a date (that you can vote with!) now.
Daters Find Midterm Voters More Attractive was originally published in OkCupid Dating Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
Will You…Split The Rent?
Over the past few years, nearly 4 million daters on OkCupid answered the in-app matching question “Are you currently saving to buy your own home?” with respondents who said “Yes” jumping from 41% in 2019 to 48% in 2022. And this summer, data revealed that singles who are saving to buy a home got 13% more Likes and 24% more Matches on OkCupid than those who aren’t.
A trend we’re seeing is that communication skills and a great sense of humor aren’t the only items on dater’s wish lists these days. They’re now prioritizing someone who’s investing in their future, specifically in real estate. In fact, Millennials are 32% more likely than Gen X to say owning a home is a bigger turn-on than being attractive, and Gen Zers are 27% more likely than Gen X to say the same. One-third (33%) of daters go so far to say it’s important that their match has a high credit score.
According to Realtor.com, rents are increasing by double-digit percentages in major cities, including Miami (26.2%), New York (25.4%), Boston (24.8%), Chicago (20.6%) and Orlando (20.4%). So it’s no wonder that over half of OkCupid daters in these cities are looking for a partner to move in with. A majority of respondents on OkCupid are open to moving in with someone they’re dating within 1–2 years, with 37% of people willing to move in with a partner between 6 months to 1 year; 34% of people wanting to wait 1–2 years; 17% saying less than 6 months; and 12% waiting 2+ years. And 87% of OkCupid respondents said they want to split the rent when they move in with a partner.
Daters can save thousands on rent by splitting a one-bedroom apartment with their partner. According to Realtor.com, here is how much people can save in each of the top 10 cities for rent growth in the United States right now:
And singles in these cities are still looking for meaningful, serious relationships. Almost two million daters across the country answered OkCupid’s in-app question “What’s more interesting to you right now?,” with response options “love” and “sex,” over the past two years, and the majority of daters in Miami (73%), New York (73%), Boston (72%), Chicago (72%), Orlando (72%), San Jose (73%), San Diego (69%), Charlotte (72%), Dallas (72%) and Nashville (70%) are more interested in love over sex right now.
So the positive side of rents rising? Looking for a lifelong partner ASAP is on the rise, too. You just may find the love of your life, and move in together, before the end of the year if you play your cards right. Skip the “holding a fish”selfie, and post a pic of you hanging out in your furnished apartment!
Download OkCupid to find a date (that you can move in with!) now.
Media contact: [email protected]
Will You…Split The Rent? was originally published in OkCupid Dating Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
Should You Be “Quiet Quitting” Your Dating Life?
The post Should You Be “Quiet Quitting” Your Dating Life? appeared first on The Latest Catch.
How to Shake Those First Date Jitters
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OkCupid releases major product updates in 2022
OkCupid was one of the first dating apps on the market, making our debut in 2004. And while some things have stayed the same — like our focus on matching singles on what really matters — plenty has changed, especially when it comes to OkCupid’s product offerings. In fact, just this year we’ve launched dozens of new product features to better help you find who you’re looking for. Here are some of the favorites.
Our famous algorithm matches you with people you’re compatible with — based on your preferences, their preferences, and the questions you’ve answered in common. But our new Cupid’s Picks feature takes it one step further, finding you people you’re not only super compatible with, but you’re more likely to match with, too. Your Cupid’s Picks are refreshed daily so you know you’re getting the top people for you right now with each new batch.
Love knows no bounds…but being able to use OkCupid in your language of preference certainly makes things easier! OkCupid has been available in English, French, Turkish, and German — and now we’re proud to also be available in Argentinian Spanish, Chinese Traditional, Dutch, Swedish, and Indonesian. Daters with their devices set to any of these languages can now view questions, conversations, notifications, and every part of the app in their preferred language.
You have a match, congrats! Now what? We’ve gotten lots of feedback from daters that deciding how to break the ice with a new match can be tricky. Our brand-new feature takes the guesswork out of it — now when you match, we give you some top-performing icebreakers as suggestions so it’s as simple as one click. Or if you want to make it a bit more personalized, when you match today you also have the option of scrolling back through your match’s profile. This way, you can find something you have in common — maybe they have a photo with a dog and you’re a dog lover too, or they wrote in their profile they need travel tips for Portugal and you’re an expert — and message them about that. Whatever you choose, don’t wait to make a move. This feature is currently available on Android, and is coming to iOS soon.
Don’t want to share your phone number with someone you’ve never met before? We get it, and we don’t think you should, either! That’s why we’ve just launched chat reactions so messaging on the app feels more like texting than ever. React with a 😍😂😉🔥😢👍or ❤️depending on your mood, and keep your conversation on OkCupid until you feel fully comfortable.
After hearing from LGBTQ+ users, we realized there was an opportunity to educate and inform people about the different identities we offer. Now, each of our gender and orientation options include definitions. We worked with the Human Rights Campaign on these definitions to help people better understand what these terms mean, and better serve all our users. Learn more here.
One of our most exciting new features coming this year is selfie verification. Safety is a top priority at OkCupid, and soon daters using the app can look specifically for dates who have verified their profile with a selfie. Our support team reviews every single one so you can feel confident that you’re matching with the real person. It only takes a minute to upload your selfie for profile verification, and it’s well worth it — 64% of OkCupid users surveyed said they’re more likely to match with a verified profile. It will be available to users in the next few weeks.
Another reason to keep your conversations on OkCupid: we’ll soon have photo messaging, too! So don’t just describe the view to your match, send them a photo. But keep it PG, okay? Watch out for this new feature coming in the next several weeks.
Download OkCupid to find a date now.
OkCupid releases major product updates in 2022 was originally published in OkCupid Dating Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
Date Spots in NYC That Your Date (and Wallet) Will Love!
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Profile Tips to Make Them Click!
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OkCupid and Sweatcoin Data Shows Singles Are Prioritizing Health
OkCupid is partnering with Sweatcoin, the market-leading move-to-earn app that rewards your daily steps with a new-generation currency, as singles continue to prioritize health and wellness. On OkCupid, a majority (87%) of 5 million daters said they enjoy exercising — and daters who do enjoy breaking a sweat received 26% more Matches and 8% more Likes over the past few months.
This summer, 80% of Gen Z and Millennial OkCupid respondents said health and wellness is as important as attraction and chemistry when it comes to a partner. And while dinner or drinks will never be out of style, people are really interested in more active dates. Recently, almost 7 in 10 people on OkCupid said they feel more comfortable and relaxed on walking dates than face-to-face dates at a bar, coffee shop or restaurant. And Gen Z daters were the most likely to agree that the idea of a walking date felt like less pressure.
Because of this, we have teamed up to encourage singles to give hiking, walking or running dates a try by offering a limited number of free 3-month premium subscriptions to OkCupid for Sweatcoin users only. When using Sweatcoin, daters can take a walk in Central Park or Zion National Park or Griffith Park (or any park nearby!) and be rewarded with Sweatcoins that can be redeemed either for cool new products in the in-app marketplace, or even donated to a range of global charities.
According to Sweatcoin’s data, the city where people are walking the most is the beautiful city of Cambridge, Massachusetts where Sweatcoin users are walking an average of 5,113 steps a day. The top 10 cities Americans are walking the most include:
There’s been over 1 million people on OkCupid in these areas who have said they enjoy exercising — with 94% of respondents (from our in-app question “Is walking something you enjoy doing?”) agreeing that walking is a relaxing way to work out and 63% of respondents (from our in-app question “Does the idea of a walking date feel like less pressure than a face-to-face date?”) believing walking dates are more comfortable.
And now is the best time to find a like-minded date! There’s been almost 7 million mentions of phrases like “hike” and “walk” on OkCupid profiles, with a 17%+ increase in mentions earlier this year, so people are looking for healthier alternatives to the typical date.
Download the free Sweatcoin App to get started.
Download OkCupid for free to find a walking date now.
OkCupid and Sweatcoin Data Shows Singles Are Prioritizing Health was originally published in OkCupid Dating Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
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