Tinder Included Among First Apps as Part of Match Group’s
Groundbreaking Dating Safety Partnership with RAINN

RAINN – the Nation’s Leading Anti-Sexual Violence Organization – Will Help Strengthen Sexual Misconduct Reporting, Moderation, and Response Processes for Match Group Apps Starting with Tinder

LOS ANGELES, Dec. 7, 2020 – Match Group (NASDAQ: MTCH), Tinder’s parent company, today announced a partnership with RAINN, the nation’s largest anti-sexual violence organization, to work together to review and enhance processes around sexual misconduct reporting, moderation, and response across Match Group’s dating platforms. As a leader within the portfolio, Tinder will be included among the first platforms included to maximize the scale of the partnership’s impact. The review process will begin in December 2020 and continue into 2021. Implementation will begin rolling out shortly thereafter.

RAINN will collaborate directly with employees across Tinder’s product, member experience, engineering, and trust and safety teams to consult and advise on policies and procedures, as well as provide recommendations to improve existing and future reporting, messaging, and other safety features. RAINN’s expertise and recommendations will further accelerate Tinder’s ongoing efforts to make the app a safer and more trusted place to meet new people.  

RAINN is a founding member of the Match Group Advisory Council, a group that includes leading experts and advocates involved in the study and prevention of sexual assault, sex trafficking, abuse, harassment, and similar issues. The council is the first of its kind in the industry, and regularly makes recommendations on how to improve safety on Match Group platforms.

Today’s announcement comes on the heels of a series of investments and improvements in trust and safety by Tinder and other Match Group Brands. Over the past approximately 18 months, Tinder has introduced 10 new safety-focused updates including an integration with Noonlight, Photo Verification, Safety Center, Traveler Alert and Face to Face video chat. To learn more about this partnership from Match Group, please see here.

About RAINN
RAINN (Rape, Abuse & Incest National Network) is the nation’s largest anti-sexual violence organization. RAINN created and operates the National Sexual Assault Hotline (800.656.HOPE or online.rainn.org). RAINN also carries out programs to prevent sexual violence, educate the public, ensure that perpetrators are brought to justice, and help companies and organizations improve the way they prevent and respond to sexual violence.

About Tinder
Tinder was introduced on a college campus in 2012 and is the world’s most popular app for meeting new people. Available in 190 countries and 40+ languages, it’s been downloaded more than 400 million times and led to 55 billion matches. Tinder has 6.6 million subscribers and is the highest grossing non-gaming app globally.

For further information:

Match Group Corporate Communications
[email protected]

RAINN Communications
[email protected]

blog.gotinder.com/tinder-included-among-first-apps-as-part-of-match-group-partnership-with-rainn/

Gen Z Never Stopped Dating in 2020

Gen Z used Tinder to vent, protest, celebrate, commiserate, laugh, but above all else, to date in the U.S.

LOS ANGELES, Dec 7, 2020 — 2020 might have felt like a dumpster fire, but Tinder members didn’t write it off.   In an unprecedented year, when faced with new obstacles, Tinder members adapted and got creative about how they connected. This Fall, messages and use of the Swipe feature at Tinder are up double-digits from the end of February.

While IRL was on pause, members took to Tinder to share 2020’s biggest cultural moments. Folx used Tinder to chat, meet, hang out and swap TikToks and shrugs (🤷), all while staying socially and mostly physically distant. Tinder bios were a way for members to show who they are and what they care about, and profiles have never been more creative, dynamic or revealing than they were in 2020.   And though they were thrown more curveballs than ever, they still managed to unapologetically be themselves.

Looking at a year’s worth of Tinder bios, the themes of creativity and resilience stand out.   Here are the 10 most essential trends that happened on Tinder in 2020:

1. Support for Black Lives Matter ✊🏿 became a must for many matches. Mentions of BLM grew 55x in 2020, exceeding use of the term ‘hook-up’ by years’ end. Starting in June, Tinder quickly filled with bios that said things like: If you don’t support BLM, we aren’t gonna work 🥰
2. Pandemic pick up lines took over Tinder. Mentions of ‘quarantine & chill’ took off in March, as lockdown woes inspired creative one-liners in the spirit of Let’s be like covid and catch each other or Wash your hands so you can hold mine.
3. TikTok x Tinder were a perfect match. TikToks on Tinder became a way to 1) share taste, by asking matches to send some all-time favorite TikToks, 2) to show off their moves, by sharing TikToks they’d made themselves, and 3) show a little flex by bragging that they’re ‘TikTok famous’. TikTok mentions grew 8x in 2020 and peaked in May.
4. Masks became a dating essential. Members were ready to mask up and meet up, with mask mentions up nearly 10x in 2020, inspiring bios such as: Who’s down to meet in the park w masks on? and Masks on during sex. Just make sure you know how to put it on bc some members sent warnings such as If your mask is around your chin IDFWU 😷.
5. Carole Baskin was 2020’s other temperature check 🐯. Dropping ‘Carole Baskin killed her husband’ was a common deal-breaker in bios and an icebreaker in awkward Zoom dates as members put out the call for someone to talk about popular Tiger King theories.
6. Tinder profiles were a creative way to get out the vote 🗳. Some used Tinder to get the word out to go vote while others saw voting as a vibe check along the line of If you’re not voting, don’t even try ;).  Mentions of ‘vote’ doubled in 2020 because you know what’s sexier than voting? Nothing. 🔥🔥🔥
7. Animal Crossing islands helped keep it flirty from 6 ft apart. Dating creativity peaked as folx skipped bars in favor of Animal Crossing islands. Mentions of AC peak in May, during which members may have come across profiles such as: What if we met up to watch the sunset….on my animal crossing island. Not kidding. 🤪
8. Tinder was the place to share a collective 🤷🏽‍♀️🤷🏿‍♂🤷 at 2020. The most-used emoji on Tinder in 2020 was 🤷🏽‍♀️, as members showed uncertainty and ambivalence about the future. And it often looked a little like this: Maybe we’ll have a chance to meet up in 2020, but honestly who knows 🤷🏻‍♀️
9. WAP brought unapologetic sex positivity to Tinder bios. In August, WAP quickly became the #1 anthem on Tinder and held through 2020, inspiring many to put themselves out there and share their own twerk, with profiles that looked something like: Looking for someone willing to watch my pretty poor attempt at the WAP tiktok challenge.
10. Passport expanded dating horizons, travel bans notwithstanding. With borders closed, 16% of members used Tinder’s Passport feature in April to travel the world and meet their quarantine match, a 7x increase from 2019 averages. Passport shout outs looked a bit like this: Exploring my way across the world, with the help of this passport feature.

10 of the fast-growing emojis on Tinder that capture how we flirted and dated in 2020:

These 10 trending songs on Tinder show how we expressed our 2020 emotions with a match:

1. WAP (feat. Megan Thee Stallion) / Cardi B
2. Laugh Now Cry Later (feat. Lil Durk) / Drake
3. ROCKSTAR (feat. Roddy Ricch) / DaBaby
4. Wishing Well / Juice Wrld
5. WHATS POPPIN / Jack Harlow
6. Toosie Slide / Drake
7. Savage Remix (feat. Beyoncé) / Megan Thee Stallion
8. For The Night (feat. Lil Baby & DaBaby) / Pop Smoke
9. Mood Swings (feat. Lil Tjay) / Pop Smoke
10. Life’s A Mess (feat. Halsey) / Juice Wrld

Methodology: All data above comes from Tinder profiles in the U.S. Data was pulled from Jan – Nov 15 for both 2019 and 2020, to make year over year comparisons possible. Items cited in each list are in no particular order.

To learn more about how Tinder members in select countries used the app, please reach out to [email protected].

blog.gotinder.com/us-year-in-swipe-2020/

A note from our Trust and Safety Team: Updates on how we’re making Tinder a safer place

Our team is constantly working to make Tinder a safer and more trusted place to meet new people. And while our team usually operates a bit more behind-the-scenes, we recognize that providing updates about our product enhancements, policies and member experience practices is important.  We’d like to share the latest on our safety responses, particularly when it comes to reports of violence. Today, if this happens, here’s what we do:

• We let the member know that we have received their report, and we’ll be taking appropriate action. We also direct the member to trained resources for crisis counseling and survivor support.
• We remove any accounts we discover that have been reported for violent crimes and share this information with the Match Group family of apps so they can follow suit if they discover a matching account.
• We work with law enforcement to do our part in supporting their investigations.
• If our team is asked whether a perpetrator has been removed from our platform in response to their report, we let them know.
  Our partnership with the The Match Group Advisory Council (MGAC), a group of industry-leading external safety experts has informed our responses, and their guidance has helped to make sure our members have the latest and most effective support resources.

In addition to reporting, unmatching is another important safety feature that helps protect the privacy of our members on Tinder. We designed it to allow people to unmatch someone at their own discretion.  This could be because they’ve simply changed their mind about the match or because their interaction has left them feeling uncomfortable or unsafe.  The ability to remove yourself from someone else’s Match List is an important safety and privacy step that we plan to keep.  That said, we’ve heard that some of our members believe that they cannot not report someone who has unmatched them.  While that has never been the case (you can report someone at any time here), we are now making it easier to report someone in-app who has used the unmatch feature.  Over the coming weeks, we will add our Safety Shield directly within the Match List. Once tapped, it will direct members to Tinder’s Safety Center, where information about how to report someone who isn’t displayed on the Match List will be front and center.

We understand that our work is never done, and we will provide more updates here as we progress. It’s up to us to help everyone feel more welcome, safer and better heard in our community. After all, without our members, Tinder wouldn’t be the most popular app for meeting new people.

For more information about the latest safety practices across the wider Match Group portfolio, please see here.

-Tinder Trust and Safety Team

blog.gotinder.com/a-note-from-our-trust-and-safety-team-updates-on-how-were-making-tinder-a-safer-place/

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