Your Top Plenty of Fish Product Questions, Answered By the Experts!
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Your Top Plenty of Fish Product Questions, Answered By the Experts!
Daters Are Hot for Climate Change Advocates
Daters on OkCupid have long been vocal about finding matches who share their beliefs and values, particularly when it comes to the causes they care about. In 2020, we found that people on OkCupid were passionate about matching with fellow daters who were registered to vote, and support the BLM movement. And so far in 2021, our data shows that OkCupid daters are hot for climate change advocates. In fact, nine in 10 daters on OkCupid say it is important to them that their match cares about the environment. So to help our users find the perfect, environmentally-conscious match, we’ve released our first-ever global Climate Change Advocate Profile Badge and Stack.
For all of Earth Month, every person on OkCupid who responds ‘Yes’ to the OkCupid question ‘Are you concerned about climate change & want a profile badge to show it’s important to you?’ will get the Climate Change Advocate badge automatically added to their profile. And better yet, they will be featured in the Climate Change Stack so fellow earth-lovers can easily find them and match over their shared care for the planet. Best yet? For every person who adds the badge to their profile, we’re donating $1 to EARTHDAY.ORG, an amazing global organization growing out of the first Earth Day in 1970 that’s the world’s largest recruiter to the environmental movement.*
*Up to $25,000.
Over the past four years, there’s been an over 450% increase in mentions of climate change and the environment on OkCupid profiles, and we anticipate that trend will continue as daters are becoming increasingly adamant about signaling to others what’s important to them. And these days, it’s definitely climate change. After all, the environment is one of the most popular question topics we have, with our questions on climate change and the environment garnering 7.5M responses worldwide.
Eighty-three percent of people on OkCupid are concerned about climate change, and so it’s not surprising that only 7% of OkCupid daters say they ‘rarely’ or ‘never’ recycle. Even their do-good-ing does not go to waste; people on OkCupid who are concerned about climate change get 37% more likes and 11% more matches than those who are not. We anticipate that the introduction of our Climate Change Advocate Badge and Stack will further increase likes and matches for these daters, potentially up to 4x.
Our data often reveals steep divides between men and women’s views on a variety of topics, but climate change is one where men and women are closely aligned. Women get the gold green star when it comes to caring about the planet, but men are not far behind, with 89% of women and 83% of men responding ‘Yes’ to ‘Is it important that your match cares about the environment?’ This 6% divide is one of the closest between the genders of any OkCupid questions, whether the topic is light or more serious. For example, when it comes to gun control reform, women are 18% more likely than men to believe the US needs stricter laws and there’s a 15% difference between genders on willingness to date someone who doesn’t support gender equality, with women being significantly less likely. Paying extra for guacamole is even more divisive than caring about climate change, as women are 8% more likely to do so.
OkCupid daters want to know how someone feels about climate change before they match, and our Climate Change Advocate Badge and Stack means that they can. But we found that having the Climate Change Advocate Badge on your profile reveals more than just your respect for the planet. Our OkCupid data reveals that, compared to those who aren’t, daters who are concerned about climate change are:
So now it’s time to add the Climate Change Advocate badge to your profile (click here) and match with someone who cares about the same things you do! Once you’ve found your match, here are some great date ideas from EARTHDAY.ORG that you can enjoy together:
Daters Are Hot for Climate Change Advocates was originally published in The OkCupid Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
Wondering What Your Online Dating Behavior Says About You? Take Our Quiz and Find Out!
The post Wondering What Your Online Dating Behavior Says About You? Take Our Quiz and Find Out! appeared first on The Latest Catch.
Wondering What Your Online Dating Behavior Says About You? Take Our Quiz and Find Out!
High Fidelity: 5 Lessons I’ve Learned from My Past Relationships
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High Fidelity: 5 Lessons I’ve Learned from My Past Relationships
Clean Space, Clean Mind: Organizing Tips to Get You Started on Spring Cleaning
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Clean Space, Clean Mind: Organizing Tips to Get You Started on Spring Cleaning
Sex and Singles – How Today’s Daters Feel about the Sex and the City Reboot
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Sex and Singles – How Today’s Daters Feel about the Sex and the City Reboot
8 Things You Should be Tossing in the Trash for Spring Cleaning this Year
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8 Things You Should be Tossing in the Trash for Spring Cleaning this Year
Sophie and Mike: A Lockdown Love Story
The post Sophie and Mike: A Lockdown Love Story appeared first on The Latest Catch.
OH.MY.GOD! THE ‘FRIENDS’ REUNION IS HERE
The post OH.MY.GOD! THE ‘FRIENDS’ REUNION IS HERE appeared first on The Latest Catch.
One Year Later: How Covid-19 Changed Dating
It’s been nearly a year since the world shut down because of the coronavirus pandemic, and lockdown has created lasting impacts on dating and relationships around the world. Since then, we’ve asked our daters questions like ‘Do you think it’s important to have an emotional connection before a physical one?’ and ‘Would you say I love you to someone you’ve never met in person?’ And through our new questions on dating during lockdown, which have been answered more than 18 million times, we found that people are seeking deeper, more meaningful connections more than ever before.
What people are looking for around the world when it comes to dating definitely differs by culture and location, but all daters have one thing in common: they want to discuss the pandemic. Mentions of “coronavirus” on OkCupid profiles increased over 2,200% in February compared to the same time last year. For many, this means prioritizing the safety and wellbeing of themselves and others. Mentions of ‘coronavirus’ on OkCupid profiles increased 32% between March and December of last year, and mentions of ‘vaccine’ increased 137% between November and January 2021.
Perhaps the biggest trend in online dating that began during the pandemic is young women becoming more active and engaged on their dating apps. Recently, women under 30 on OkCupid sent 28.5% more first messages in January 2021 than they did the same time last year. Without the rush to meet up for a date in-person, women have felt more in control of their dating lives during the pandemic, and therefore have embraced being the one to reach out and set up virtual dates.
People in the United States who answer “Yes” to our matching question “Will you get the Covid-19 vaccine?” are receiving 20% more Likes and 12% more Matches. (Globally, those who said “Yes” are receiving 13% more Likes and 2.3% more Matches.) And daters are no longer only turning to friends and family for dating advice. They’re also listening to Dr. Fauci. About 20% of Gen Z and Millennial daters are already starting to wear two masks, like Fauci recommended, and those who are double-masking are having more conversations on OkCupid than those who aren’t. There was also a 185% increase in mentions of the word “mask” on OkCupid profiles over the past year, showing that taking precautions during the pandemic is a top priority for singles around the world.
OkCupid daters have been taking the pandemic very seriously. About 4 in 10 people would cancel a date with someone who didn’t want to take the COVID-19 vaccine and 215,000 people would cancel a date with someone who refused to social distance. So if you are not willing to put on a mask during a global pandemic, you’re likely not getting a message back.
Coming out of 2021, we also saw the pandemic impacting how people prioritize their match’s political views. Over the years, there has been a shift towards more people being opposed to dating outside their party lines, a trend that was heightened during lockdown. In 2019, 53% of respondents said they could not date someone who has strong political opinions that are the exact opposite of theirs, and this jumped to 61% in 2020 and almost 70% so far in 2021. In fact, the percentage of people on OkCupid saying having similar political beliefs is more important than good sex increased 31.8% in 2020 compared to 2015. So, as lockdown restrictions ease, people will be less concerned about someone’s income or zip code and more about their voting registration and party affiliation.
When asked about their post-pandemic plans, daters were 12.4X more likely to say they’d like to find someone special rather than date around. But people aren’t limiting themselves to singles closeby. At the beginning of the pandemic, we encouraged our users to update their location preferences to “anywhere,” a free feature on OkCupid. We found that women were more likely to expand their preferred location to “anywhere” so they can connect across borders. And those people who did saw 5% more conversations than those who didn’t.
Even those who did not expand their location preference to “anywhere” did increase the distance they were willing to travel for love, whether that meant being open to people in other boroughs, cities, states, or even countries. Almost two million people on OkCupid recently said they’re open to long-distance dating, which is why we launched our Passport Stack, which displays daters who fit your preferences, speak a common language with you, and are open to matching with people anywhere in the world.
And people regardless of gender or location are participating in this trend. While women who recently joined OkCupid are 4X more likely to have their location preferences currently set to “Anywhere” compared to men, men are more than twice as likely to “Like” someone who is far away from them than women.
Virtual dating is now a common practice among singles around the world, but singles are nonetheless eager to meet in person. That is why we are seeing daters doing everything they can to get back to normal, like wearing masks, social distancing, and getting the vaccine as soon as they are able to. But until then, 86% of daters are looking forward to in-person dates once the pandemic is behind us, and when that time comes, we’re confident relationships will be stronger than ever.
One Year Later: How Covid-19 Changed Dating was originally published in The OkCupid Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
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