Pantene is standing up against bullying and for LGBTQ youth in a major way this Spirit Day. Pantene has committed to telling stories of transformation and overcoming obstacles to eliminate bias, celebrate personal expression and show a more inclusive world that emanates a holistic definition of beauty. 

This Spirit Day, the company is donating 30% of all Amazon sales to support GLAAD’s work on October 17th.

Pantene also stood up for the LGBTQ during National Coming Out Day by releasing the second installment of its award-winning “Don’t Hate Me Because I’m #BeautifuLGBT+” campaign.

“Coming Out is #BeautifuLGBTQ+” highlights the real stories of different members of the LGBTQ community. The campaign features a range of people with the LGBTQ community and their own unique stories of transformation. 

Pantene believes everyone has a right to be their authentic self and joins a worldwide community that stands behind and supports LGBTQ youth.