GLAAD, the world’s largest LGBTQ media advocacy organization, today called on corporations to join other advertisers in pulling their advertising from the Daily Mail following a hateful OpEd by Richard Littlejohn titled “Please don’t pretend two dads is the new normal” in which he attacks Tom Daley and Dustin Lance Black for announcing that they are expectant fathers.

London arts hub Southbank Centre, and vacation destination Center Parcs, have already removed their ads, but many companies, including Suzuki Cars UK, DFS, Iceland Foods, Plusnet, Honda UK, Boots and Carpetright UK are yet to pull their advertising or speak out against the anti-LGBTQ hate.

In the column, Littlejohn attacks the couple’s joyous announcement as a “publicity stunt,” while admitting he clings to the belief that “children benefit most from being brought up by a man and a woman.” He also goes on to attack a 30-year-old transgender woman for breastfeeding her child, attacking her identity and her fitness as a parent.

“This hateful discourse should never be normalized or sanctioned by businesses who expect LGBTQ people and our allies to use their products and services,” said Zeke Stokes, Vice President of Programs at GLAAD. “We call on these companies to take a stand against the outdated arguments and vile homophobia and transphobia expressed in this column, and put their money where their mouths are by pulling their ads, and supporting LGBTQ people.”

Do you agree that hate is not normal? Join us and demand that advertisers put money where their mouth is and pull advertisements from @DailyMailUK to send a message that hate won’t be tolerated. pic.twitter.com/Iiu9hXPfD9

— GLAAD (@glaad) February 16, 2018